図書
| タイトル | Behavioral economics and finance leadership : nudging and winking to make better choices |
|---|---|
| 著者 | Julia Puaschunder |
| 出版地（国名コード） | CH |
| 出版地 | Cham, Switzerland |
| 出版社 | Springer |
| 出版年月日等 | [2020] |
| 大きさ、容量等 | xi, 183 pages : illustrations (some color) ; 24 cm |
| 注記 | 機器種別 : unmediated |
| 注記 | キャリア種別 : volume |
| 注記 | 表現種別 : text |
| 注記 | Includes bibliographical references |
| ISBN | 3030543293 |
| ISBN | 9783030543297 |
| OCLC番号 | 1159484274 |
| 部分タイトル | Part I: Behavioral Economics -- Part II: Digital Behavioral Economics -- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics |
| 出版年(W3CDTF) | 2020 |
| 件名（キーワード） | Economics--Psychological aspects |
| 件名（キーワード） | Leadership |
| 件名（キーワード） | Political leadership |
| NDLC | DA1 |
| LCC | HB74.P8 |
| DDC | 330.019 |
| 要約・抄録 | This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age |
| 対象利用者 | 一般 |
| 資料の種別 | 図書 |
| 言語（ISO639-2形式） | eng : English |
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