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资料类别 図書

Consumer reaction, food production and the Fukushima Disaster : assessing reputation damage due to potential radiation contamination

Kentaka Aruga

书目信息

题名 Consumer reaction, food production and the Fukushima Disaster : assessing reputation damage due to potential radiation contamination
著者 Kentaka Aruga
著者目录 有賀, 健高
出版地(国名编码) CH
出版地Cham, Switzerland
出版社Springer
出版年月日等 [2017]
大小,容量等 xii, 159 pages ; 25 cm
附注 表現種別 : text
附注 Includes bibliographical references
ISBN 9783319598482
ISBN 3319598481
部分标题 Introduction -- Radiation contamination of agricultural products -- What is reputation damage? -- Conditions of the agricultural commodity markets before and after the Fukushima disaster -- Consumer reaction and willingness to buy food produced near the FDNPP -- Is there reputation damage?
出版年(W3CDTF) 2017
主题(关键字) Food industry and trade--Japan
主题(关键字) Consumer behavior--Japan
主题(关键字) Radioactive contamination of food--Japan
主题(关键字) Fukushima Nuclear Disaster, Japan, 2011
主题(关键字) BUSINESS & ECONOMICS / Industries / General
主题(关键字) Economics
主题(关键字) Natural Resource and Energy Economics
主题(关键字) Agricultural Economics
主题(关键字) Consumer Behavior
主题(关键字) Behavioral/Experimental Economics
主题(关键字) Cultural Economics
NDLC DH413
LCC HD9016.J42
DDC 338.4/76640952
提要 This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices.
阅读对象 一般
资料的类别 図書
语言(ISO639-2形式) eng : English

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