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资料类别 図書

Retail marketing in the modern age

Prashant Chaudhary

书目信息

题名 Retail marketing in the modern age
著者 Prashant Chaudhary
出版地(国名编码) IN
出版地New Delhi, India
出版社Sage Publications India Pvt Ltd
出版年月日等 2016
大小,容量等 xx, 419, 3, 4 pages ; 25 cm
附注 表現種別 : text
附注 Includes bibliographical references and index
ISBN 9789351508694
ISBN 9351508692
LC号码 2016014130
OCLC号码 961481840
规格号码 (YBP)100617658
部分标题 Fundamentals of retailing -- Retail formats and classification of retailers -- E-retailing -- Business environment for e-retailing -- Positioning and promotion: pragmatism with romanticism -- Merchandise management and private label brands -- Retail pricing: strategies and techniques -- Managing people: HRM in retailing -- Physical environment and pervasive creativity: bringing the retail store alive -- Location strategy -- The pyramid of performance -- Patronage loyalty and customer relationship management -- Public relations and strategic CSR -- Store management -- Mall management
出版年(W3CDTF) 2016
主题(关键字) Marketing
主题(关键字) Retail trade
NDLC DH411
LCC HF5415
DDC 658.87
阅读对象 一般
资料的类别 図書
语言(ISO639-2形式) eng : English

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