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Format 記事・論文

汽车企业的创意营销对品牌的影响 : 以2011年宝马MINI Countryman营销传播为例

陶 萄,陈 虹


Title 汽车企业的创意营销对品牌的影响 : 以2011年宝马MINI Countryman营销传播为例
Author 陶 萄
Author 陈 虹
Place of Publication (Country Code) JP
Parallel Title The Creative Communication and Brand-building for Automotive Companies : BMW Mini Countryman product release event, 2011
Year of Publication(W3CDTF) 2012-03
Subject Heading(Keyword) 品牌建设 Brand building
Subject Heading(Keyword) 汽车企业 Auto corporate
Subject Heading(Keyword) 宝马迷你 BMW Mini
Subject Heading(Keyword) 创意营销 Creative marketing
Target Audience 一般
Material Type 記事・論文
is part of (URI Form)
is part of (ISSN Form) 21851875
is part of (ISSN-L Form) 21851875
Magazine-which-carries-the-article name Bulletin of Asian Design Culture Society : International Symposium of Asian Design Culture Society
Printing volume 6
Printing page 493-498
Language(ISO639-2 Form) chi :

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