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- 要約等... comprehensive insights on the classical and contemporary marketing theories and their practica......ition of Marketing Management, t...... new classical and contemporary cases, new interdisciplinary and cross-function......mplications of business management the......emporary marketing management principles and. futuristic ap......ation of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience th......les critical thinking, understanding and future applica...... terms, review and discussion questions and a practice quiz. Throughout t...
- 内容細目... Citibank N.A. in Japan Case 5: Gap Inc Case 6: The Value-Breeding Bond Network ......tionship Marketing Context in a Business-to-Business Setting Case 7: Marketing and the Environmen......na versus Dolphins Case 8: The E......of the Ancient Business Concepts for C......ts: Background and a Case Example......l Diamonds Remain Forever Case 1......e 12: The Changing Global Contex......ossary Company Index Name Index Subject Index
- 件名Marketing--Management Marketing--Management.
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- 要約等... theoretically informed and practice-based......nagement (HRM) and employment rel......l design employing problem-based learning and participant-centred learning approaches, b......ive experience in implementing with advanced......ergraduate HRM and post-graduate ......is new edition includes chapters on artificial intelligence (AI) and HR, employee experience and engagement, managing HRM during crises, and eight new cases. In addition, this book includes an online instructors manual for instructors. Ashi......tle, Australia and researches and teaches managing human resourc...... can transform and support business model innova...
- 関連情報Springer texts in business and economics
- 掲載誌Springer texts in business and economics
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- 要約等This book outlines risk managem......systematically and comprehensively while distinguishing it from acade......fields such as insurance theory. In addition, the ......builds a risk financing theory that is independent of insurance theory.......theory has remained unclear. How......y after presenting a framework f......ferently depending on one's posi......is a means for internal control ......prevent accounting fraud, whereas for financial institutions, it ......e risk that administrators can t...... supervisory standards. Therefore......of the ERM outlines are written to suit the intended uses or ......tic RM theory linked to the framework of it, un...
- タイトル標目Springer texts in business and economics. 2192-4341
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- 要約等This book is intended as a tex......k for a course in behavioral economics for advanced undergraduate and graduate stude...... learned basic economics. The book will...... be useful for introducing behavioral economics to researchers......uss behavioral economics, this book doe......ompletely negating traditional economics. Its position ......oth behavioral and traditional economics are tools that......their own uses and limitations. M......of traditional economics is a necessary......o fully understand behavioral economics. Some of the s...... on behavioral economics are that this ......apters on neuroeconomics, cultural and identity econom...
- 件名Economics--Psychological aspects. Neuro...
- タイトル標目Springer texts in business and economics, 2192-4333
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- 件名Macroeconomics Economic policy Economic policy. Macroeconomics.
- 関連情報Springer texts in business and economics
- 掲載誌Springer texts in business and economics
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- 要約等This textbook is an introduction to t......cularly useful in examining the issues of......rovides a rich and versatile anal......ent can be examined. Structural ......ransformation, in which developing countries tra......nal production in largely rural ......ern production in largely urban ......t causal force in creating early economic growth, and as such, is made central in this approach.......Solow model to include endogenou......theories of saving, fertility, human capital, institutional arrangements, and policy formation, creating a single two-sector ......plied research and practical experiences in macroeconomic development, th...
- 件名Macroeconomics. Development economics. Economic development.
- タイトル標目Springer texts in business and economics, 2192-4333
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- 関連情報Springer texts in business and economics
- 掲載誌Springer texts in business and economics
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- 件名Microeconomics.
- タイトル標目Springer texts in business and economics.
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- 要約等In the present te......h conventional and new approaches......o trade theory and policy, treating all important......esearch topics in international economics and clarifying their mathematical intricacies. The textbook is intended for unde......tes, graduates and researchers al......clear language and illustrations, making even the most......ls accessible. In the appendices......duate students and researchers will find self-contained treatments in mathematical t......oughly revised and updated to ref......st research on international trade. International Trade Theory and Policy is a ma...... core ideas of international trade. The book up...
- 件名International trade--Econometric models. Commercial policy. International economic relations...
- タイトル標目Springer texts in business and economics.
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- 件名Finance, Public.
- タイトル標目Springer texts in business and economics, 2192-4333
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- 内容細目Introduction to d......ce delivery Online one-stop gove......ocurement E-voting E-participati......Lesson learned and outlook.
- 件名Internet in public administration.
- 関連情報Springer texts in business and economics
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- 件名...t. Aeronautics and state. Luftverkehr. Luftverke...
- 関連情報Springer texts in business and economics
- 掲載誌Springer texts in business and economics
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- 一般注記Bibliography: p. 111-116 Includes index
- 著者標目Cardenete, M. Alejandro Guerra, Ana-Isabel Sancho, ...
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- 目次・記事Environmental finance and investments Investment appraisal : methods and models Insurance economics Solutions manu......metrics Energy economics : theory and applications International trade theory and policy Applied corporate finance : questions, problems and making decisions in the real world Monetary and financial policy in the Euro area : an introduction Stoc......stic processes and calculus : an elementary introduction with applications International finance and open-economy macroeconomics Analyzing financial data and implementing financial models using R Healthcare ...... organisations and instruments Understanding Auc...
- 関連情報Environmental finance and investments Investment appraisal : methods and models Insurance economics Solutions manu......metrics Energy economics : theory and applications International trade theory and policy Applied corporate finance : questions, problems and making decisions in the real world Monetary and financial policy in the Euro area : an introduction Stoc......stic processes and calculus : an elementary introduction with applications International finance and open-economy macroeconomics Analyzing financial data and implementing financial models using R Healthcare ...... organisations and instruments Understanding Auc...
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