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- 要約等...re spectrum of psychology, including: notable peop......pplications of psychology in advertising, medicine and sports; and career information
- 内容細目...ility Abnormal psychology Abortion Absol......ssion Adoption Advertising psychology Affect Affilia......n Aggression Aging Ainsworth, Mary Al......alysis Applied psychology Approach versu......apy Artificial intelligence Aspe......ge Attraction, interpersonal Att......rsive conditioning Avoidance learning Baer, Donald ......yley scales of infant and toddle......uno Bilateral cingulotomy Bilingualism and bilingual education Binet, Alfred Binocular depth cu......Body image Bonding Borderline personality d......owlby, John Brain Brain disorders Brain injuries Brainwashing Brazelton, T.......er effect Caffeine-related disorders Calkins, M...
- 件名Psychology--Encyclopedias Psychologie--Encyclopédies Psychology.
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- 内容細目Perspectives on advertising and advertising theory What do......s "theories of advertising" mean? / by Es......y Rodgers Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronal......theories about advertising / by Gergely N......ical processes in response to ad......ole of emotion in processing advertising / by Larry Per......ion and affect in marketing communication......al theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley Involvement / by ......es A theory of advertising to children / ......ry advancement in international advertising : drawing on theories from st...
- 件名Advertising.
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- 内容細目Machine generated con......eper 3. Taboos in speaking of sex and se......nandez 4. Speaking of disease an......te Burridge 5. psychology of expressing and interpreting linguistic taboos ......uage awareness in early childhoo......B. Jay 7. Swearing and the brain / Shlomit Ritz Finkelstein 8. sticky: Taboo topics in deaf communiti......oblems translating tabooed words...... J. Chamizo Dominguez 12. Linguistic taboos in a second or fo...... Philosophical investigations of the taboo of insult / Luvell A......Taboo language in books, films, ......d bad language in the mouths of ......oliticians and in advertising / Barnaby Ralph 1...
- 件名Taboo, Linguistic.
- 資料の内容に関する注記This volume brings together exp......ange of disciplines to define and describe ......anguage and to investigate the r......and beliefs behind them. In general, taboo is defined as a proscri......, and context. In terms of langu......boo applies to instances of lang......he use of certain words in certain contexts. The existence of linguistic taboos ......d to the censoring of behaviour ......ment.0Chapters in this volume ex...... such as sociolinguistics, anthr......y, philosophy, psychology, historical linguistics, and neurolinguistics, and w......as law, publishing, politics, and advertising. Topics covered include impol...
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- 内容細目Part I. Going for a Burton: menswear advertising from austerity......for men's clothing : The rationing and utility s...... Class and earnings Menswear advertising: agents, accou......omics of press advertising : Newspaper an...... readerships ; Advertising rates and prod......tt shoes ; Austin Reed ; Zero an......ewton, Mary Gowing and the Women's Advertising Club ; Taste a......type forms and intertextuality o......ord, Ashley Havinden and Daks ; ......ct of consumer psychology and motivation......vation and the Advertising Service Guild ......e product 'Feeling with' and 'feeling into': appealing to men and women : Gender an...
- 件名Advertising--Men's clothing--Great Britain--History--20th century. Advertising--Men's clothing. Great Britain.
- 著者標目Jobling, Paul.
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- 内容細目Introduction : The psychology of music in multimedia / A......nd Multidisciplinary Perspective......ltimedia : origin and evolution ...... D. Lipscomb ; Integrating media effects......arch and music psychology / Mark Shevy ;......y / David Bashwiner ; Emotion and music in narrative film......ive / Lars Kuchinke, Hermann Kap......odal Relations in Multimedia. Pe......isual elements in multimedia / Shin-ichiro Iwamiya......ent structures in multimedia / S......tt D. Lipscomb Interpretation and meaning. Music videos and visual influences on mus......sic and memory in film and other......usic and sound in multimedia. Children's media ...
- 資料の内容に関する注記...ory of film-making, music has played an integral role serving many function...... such as conveying emotion, heightening tension, and influencing interpretation and inferences about ......owth of the gaming industry and the Internet, a new r......es which are being identified th......n participants in multimedia con......ed to this fascinating topic. This b......ical processes involved in the integration of so......mage when engaging with film, te......vision, video, interactive games, and computer interfaces. Colle...... rich chapters in this edited vo......nt of the existing research on t......e aim of disseminating the current knowledge ba...
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- 要約等Susan Dobscha and the authors in this Handbook ......heir understanding of how gender......ermeates marketing decisions, co...... public policy initiatives, and market practice...
- 内容細目... Contributors; Introduction to t......nder and Marketing; 1. Gendered advertising: content, effe......e; 2. Video gaming as a gendered......d global marketing research; 4. ...... body: negotiating gender performance in social media; ......debunked: applying a dialectic o...... of gender: moving from critical......ter mom: masculinity and consumption; 10. Thinking through feminist theorising: poststructuralist feminism, ecofeminism and intersectionality; 11. Rethinking feminist waves; 12. ......LGBTQ+ studies in marketing and consumer ......13. Gender and intersectionality in political marketing; Index
- 件名Marketing--Sex differences. Consumer b...
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- 内容細目...ew Handbook of advertising A brief history of advertising Integrated marketing communication......practice and principles Advertising and brand equi......ection II: How advertising works Understanding advertising effectiveness ......ude strength Reinforcement and l......tention processing The role of consumer memory in advertising Emotions in advertising Metaphor in advertising Section III: Advertising practice Clien......strategic role in the campaign d......s Account planning: its history ...... Agencies Learning from case stu......Analysis Pretesing: "Before the ......hits the road" Advertising tracking Advertising response...
- 件名Advertising. Advertising -- Handbooks, manuals, etc. R...
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- 要約等"Linguistic researc......s one of its main concerns, but ......not been the main focus. Considering how readily a......es and how routinely it is consu......s crucial for linguists to engage in systematic obs......escription and interpretation of...... cultural and linguistic practic......ny participate in. English in Asian Popular ......earched, sociolinguistic compone......culture by looking at a region, ......exotic 'other' in Western academ......atures six domains of pop cultur......sic, TV, film, advertising, magazines, and the Internet, in a variety of s......ch communities in Asia including China, Hong Kong, India, Jap...
- 内容細目...e analysis of Singaporean print advertisments......Ong English mixing in residential real estate advertising in Taiwan: linguistic devices......titudes / Jia-Ling Hsu Advertising and branding in India / Tej K Bha......use of English in television commercials / Jose...
- 件名...ation--Foreign influences. Language and culture...
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- 内容細目Introduction / At......pe / Sarat Colling 2. Face Us an......: Tolstoy, Bearing Witness, and ......Karen Davis 4. Advertising Oppression: Th......f Anthroparchy in UK Children's ......aeology: A Pairing Long Overdue ......Sayers and Justin E. Uehlein 6. Political S......l Emancipation in Critical Anima......e and Simon Springer 8. Psycholo......ns of Undervaluing Animals: Dominance-Based Ideo......ello 9. Humanizing the Nonhuman:......w / Krithika Srinivasan 11. Anim......tivity / Josephine Donovan 12. A......of the Case against Empathy to A......he Roots of My Indigenous Vegani...... / Margaret Robinson 15. Indigenous Worldviews ...
- タイトル標目Rowman and Littlefield International - intersections.
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- 要約等"This wide-ranging volume explor......vegan identity in today's society. Emerging in the early 21st......studies is distinct from more fa......d field that gained prominence in the late 1990s...... 2000s, consisting of critical a......these modes of inquiry, it is a ...... an ethical delineator that for ......nd key debates in the subject ar...... first of its kind. Comprising over 30 chapt......s by a team of international con......ook is divided into five parts: ...... Vegan Studies in the Disciplines Theoretical Intersections Con...... choice, situating veganism within broader social...... essential reading for students and researchers...
- 内容細目Framing vegan studies, framing vegan studies......studies, ecofeminism / Laura Wri......omorowska, Cardinal Stefan Veget......phers : Peter Singer's animal li......climate change in Margaret Atwoo......al degradation in Dialogue of th......lism and ecofeminist revolt in Han Kang's The......izabeth Cherry Psychology and vegan stud...... kosher? : Varying religio-cultu......fel Veganism, Hinduism, and Jainism in India : a geo-cultural inquiry / Saurav Kumar The interface between......iration' : reading the Buddhist teachings through a ve...... A vegan ecofeminist queer ecolo......reculture walk in literary/environmental studyl...
- 関連情報Routledge international handbooks
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- 内容細目The interaction of tr......y The netvertising image : netvertising image communi......d construct definition / Barbara......Stern, George Zinkhan, and Morris Holbrook Intermedia effect......or appropriate/inappropriate print and internet stimuli ......easures evaluating advertising effectiveness ......t Sengupta Rethinking interactivity : w......eneficial / Yuping Liu and L.J. ......s of perceived interactivity : a......trol, and time in shaping perceptions of interactivity / S...... Impact of 3-D advertising on product kno......, and purchase intention : the mediating role of prese......nk Biocca Managing the power of curiosity for e...
- 件名Internet advertising. Advertising. Interactive multimedia. Interactive marketing.
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- 内容細目...ontextual Teaching inclusive authorities: indigenous ways of knowing and the framework for information literacy in native art / Alexander Watkins "But how do I......is constructed in social work pr...... Halpern Exploring authority in linguistics resear......expert / Catherine Baird and Joh......l Section two. Information creat......und: communicating information / Beate Gersch Using the frame information creat......ompetencies to advertising students / Meg......uvelt Heuer Moving public health......ical edge with information creat......n Goodman Teaching source selection in public affairs using information creation as a pr...
- 件名Information literacy--Study and teaching (Higher)
- 著者標目Godbey, Samantha. Wainscott, Susan Beth. Goodman, Xa...
紙記事
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- 並列タイトル等（連結）Theories of Advertising Effects : With the Developments in Psychology and Media Technologies
- 並列タイトル等Theories of Advertising Effects : With the Developments in Psychology and Media Technologies
記録メディア記事
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- 件名広告(advertising) レイアウト(layout) 心理的距離(psycholo...
- 並列タイトル等（連結）Layout of Pictures in Destination and Hotel Advertisements...
- 並列タイトル等Layout of Pictures in Destination and Hotel Advertisements...
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- 内容細目Introduction : th......lectic between advertising and activism C......ltural critics in the age of radio The psychology of radio advertising : audience intellectuals and......ts and the origins of the consum......t buy you anything but love, baby" : NBC, Donal...
- 件名Radio advertising -- United States -- History. ...
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- 要約等This book examines American cor......hly charged business and sports ......s. This book brings to life the representative ...
- 内容細目Introduction: a m......up The show business Who were th......n Kodak Muckraking the playing field : emerging PMC class con...... freshest kids in town Fair play......f Harvard Sweepings from the muc......moment : the princess shows Showing a class how t......d farce : emerging PMC habitus C......all for PMC Losing and making a fortune : B......ter boy Humbugging prelude : Get......Rich-Quick Wallingford Mitchell ......onclusion : business as usual Clarence : leading the U.S. safely into the 1920s Freud and the PMC...
- 件名... consciousness in literature. Theater. Wirtscha...
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- 内容細目Introduction: A H......"Modernism" / Vincent Sherry Part I: Modernism in time. Framing Essay / Vincent Sherry ; M......the Century / Vincent Sherry ; T...... II: Modernism in Space. Framing Essay / Vincent Sherry ; M......dernist Spaces in Science, Philo......of Modernist Painting / Daniel Herw......m / Miles Glendinning ; Modernism a...... the Urban Imaginary 1 : Spectacle and Introspection / M...... the Urban Imaginary 2: Nationalism, Internationalism,......New Global Imaginary : A Tale of......isms : From Latin America to Eur......pe and Back Again / Rubén Gallo......III: Modernism In and Out of Kind : Genres Composite Genres, a...
- ジャンル・形式用語Criticism, interpretation, etc. History.
- 資料の内容に関する注記...y of modernism in the distinguished Cambrid......entifies a distinctive temperame......modernism' within the 'modern' p......riod, establishing the circumsta......self-conscious involvement in this modern condition. Following this sensibil......he end of the nineteenth century......wentieth, tracking its manifesta......remarkable combination of breadt......and focus. Prominent scholars of...... science, offering circumstantia......erse personnel in their many settings. These historically informed readings offer definitive accounts ......y of modernism in the current century.
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- 内容細目...ideologies and institutions / Ar......s C. North The institutional fou......athew D. McCubbins Taking sides: a fixe......olitical reasoning / Paul M. Sni......or of campaign advertising / Shanto Iyeng......holas A. Valentino Affect as information: the ......of public mood in political reasoning / Wendy M. Rahn Reconsidering the rational ......cs, and mass opinion / James H. Kuklinski and Paul J.......olitical reasoning / Milton Lodg......ge, trust, and international reasoning / Samuel L. Popkin and Michael A. Dimock Coping with trade-of......logical constraints and politica......tage cognition in reason and choice / Mark Turn...
- 件名Political psychology. Reasoning (Psychology) Political sociology. Social ...
- タイトル標目Cambridge studies in political psychology and public opinion.
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- 要約等This title brings together a selection of international cri......e role of ADHD in our society, looking at how diagnoses have increased and the reasons behind this. Topics ...... culture, offering a comprehensive overview of ...
- 内容細目... ADHD neuroimaging research / Jo......is of ADHD has increased so rapidly in the West : a c...... Sami Timimi Clinical psychology and attention ......ig Newnes ADHD in Australia : th......rivation or brain dysfunction? :......course of ADHD in Britain and North Amer......ya The case against stimulants /...... and nutrition in ADHD / Basant K. Puri Mind magic / Jon Jureidini ADHD and other sins of our childr...... Sobo Canaries in the coal mine / Chris Merco......ctations, villains, and hope / Thom Hartmann.
- 一般注記...ber=017388673&line%5Fnumber=0001......e%5Ftype=MEDIA Inhaltsverzeichni......er?pid=2978326 Inhaltsverzeichni......imple%5Fviewer Inhaltsverzeichnis.
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- DOI10.1016/j.ijinfomgt.2020.102245
- 件名Library and Information Sciences Computer Networks and Communications Information Systems