検索結果 10 件
紙図書
国立国会図書館
- 件名Marketing -- Management.
紙図書
国立国会図書館
- 件名Motivation research (Marketing)
紙図書
国立国会図書館
- 一般注記Includes index. Bibliography: p. 479-480.
紙図書
国立国会図書館
- 件名Advertising.
紙図書
国立国会図書館全国の図書館
- 件名Marketing.
- 関連情報McGraw-Hill series in marketing and advertising
- 掲載誌McGraw-Hill series in marketing and advertising
紙図書
国立国会図書館全国の図書館
- 件名Marketing research.
- 関連情報McGraw-Hill series in advertising and selling
- 掲載誌McGraw-Hill series in advertising and selling
紙図書
全国の図書館
- 著者標目written and designed by Stephen Baker
紙図書
国立国会図書館
- 目次・記事...RCIAL BROADCASTING SYSTEM 1. The...... of Television and Radio/ 3 2. Television and Radio Stations...... 3. Television and Radio Networks......The Television and Radio Audience......lor Television Advertising/ 107 PART 2. CREATING TELEVISION AND RADIO PROGRAMS AND COMMERCIALS 6. Selecting and Sponsoring Programs/ 121...... Live Programs and Talent/ 143 8.......on Film, Tape, and Transcription/ 165 9. Writing Commercials for Television and Radio/ 180 10. Production and Direction/ 214......FOR TELEVISION AND RADIO ADVERTISING 11. Coverage and Circulation/ 241 12. Testing Programs and Commercials/ 2......13. Program Ratings/ 266 14. Measuring Sales Ef...
- 一般注記Includes index.
紙図書
全国の図書館
- 目次・記事Marketing management & administrative action The spenders Advertising copy and communication ...... all phases of advertising communication Management in marketing : text and cases How to d......alesmen Modern marketing management : an integrated approach Strategic marketing management cases Measuring advertising effectiveness Truth in advertising and other heresies Sales planning and control Innovation in marketing : new perspect......ves for profit and growth Motivation in advertising : motives that......eople buy Speaking of advertising Problems in marketing The new psychology of selling : based on selling the customer the way he like...
- 一般注記Former title: McGraw-Hill series in advertising and selling (BA20943827)
- 関連情報Marketing management & administrative action The spenders Advertising copy and communication ...... all phases of advertising communication Management in marketing : text and cases How to d......alesmen Modern marketing management : an integrated approach Strategic marketing management cases Measuring advertising effectiveness Truth in advertising and other heresies Sales planning and control Innovation in marketing : new perspect......ves for profit and growth Motivation in advertising : motives that......eople buy Speaking of advertising Problems in marketing The new psychology of selling : based on selling the customer the way he like...
検索結果は以上です。