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紙図書
国立国会図書館
- 要約等Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the co......of big-budget campaigns. This book is the benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of succes...... New Rules of Marketing & PR, 4......oneering guide to the future of marketing, an i...
- 内容細目... new rules of marketing and PR : The most important communication revolution in human history ; Open for b......ss ; The long tale of marketing ; Tell ......don't know, please ; Bricks-and-mortar news ; Advice from the company president ; The long tail of PR ; The new rules of marketing and PR ; The convergence of marketing and PR on the Web 3. Reaching your buye......y : The right marketing in a wired world ; ......the world know about your exper...... Develop information your buyers want to consume ; Buyer personas: the basics ; Think like a publisher ; Staying connected with members and the community ; Know the goals and let content drive actio...
- 件名Internet marketing. Public relations.
紙図書
国立国会図書館
- 内容細目False Assumptions : A "Perfect Storm" of New Technologies Imitation, Circular Mills, and Mythbusting ...... The Mother of All Problems Que......Business Needs to Answer Primacy of Customer Trust "Value" is the New "Profit" : Jabbing at the Elevator Button in the Stock Market Focus only......the Short Term and You'll Lose ......e Long Term Customers Create Long-Term Value, Too The Secret Life of Companies: Short Games Take the Money and Run Business Models Behaving Badly Short-Term Gain, Long-Term Loss Stupid Is as Stupid Does Customers are a Scarce Resource : Using Up Customers Which Do You Choose? Customers or Money? Money is Still ...
- 件名Success in business. Customer relations.
- 一般注記Series statement from jacket. Related URL: Publis......//www.loc.gov/catdir/enhancements/fy0804......706-d.html. Related URL: Table of contents......//www.loc.gov/catdir/enhancements/fy0805......706-t.html. Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0808/2007045706-b.h...
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