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- 内容細目Introduction Globalisation of advertising : an overview ......issues / John Sinclair Globalisation, branding, and advertising's stakeholders / Linda Brennan and ......awford Digital advertising and the new world of "viral" advertising / Lukas Parker......ng Nguyen and Linda Brennan American advertising and the politi......ean M. Grow Latin america and its influence on global creative advertising / Mensa Marta ...... UK and global advertising industry / Matthew Hook Advertising in Western Europe : the influence of digi......media and sustainability / Isido......ia Ivana Mamic Advertising market in Central and Eastern Europe : ...
- 件名Advertising. Internet advertising. Globalization--Social aspect...
- タイトル標目Routledge studies in international business and the world economy ; 66...
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- 要約等"After the Revolution, Americans abandoned th...... secured their independence. In its place, the......was the uncoordinated and self-serving work of merch......hat encouraged individuals to indulge their des...... of democracy. In Luxurious Citi......emarkable ways in which Americans tied consume......o the national interest between ......ivil War. Illuminating the links between poli......wants, and imagined economies, C...... new understanding of the relati......e nation-state in nineteenth-century America. By charting the contest o......nd obligations in the United Sta...... less powerful Americans helped to create the citize...
- 関連情報America in the nineteenth century
- 掲載誌America in the nineteenth century
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- 要約等...ransformed the American business landscape f......ts colonial beginnings to that Mad ......en moment when advertising "went professi...... of newspapers in the American colonies laid...... for the first advertising agents, leading to America's first class ......ers thrived on innovation in their quest fo......of the leaders in what remained a novel, ever-changing form of communication included: P.T. Ba...... master of the advertising gimmick; Lydia Pinkham, queen of ......he patent medicine cure; John Wa...... modern retail advertising; Albert Lasker......f "reason why" advertising; Stanley Resor......liott White Springs, the groundbreaking purveyo...
- 件名Advertising--United States--History. Advertising. United States. Marketing. USA.
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- 要約等...me for the growing academic discipline of Asian American studies, this......lopments, enabling students to e......with the Asian American experience ov...... movements, making this compendium valuable for...
- 内容細目Asian American history : an introduction / K....... Act of 1790 Saint Malo : a Lacustrine village in Louisiana / Pa...... Hall (1854) Joining the tracks fo......First Transcontinental Railway, ......y, 1869 Anti-Chinese immigration......ge Act of 1875 In re Ah Yup (1878) The Chinese Exclusion A......tes v. Bhagat Singh Thind (1923) The Jo......24) The Philippine Independence Act (Tydings-McDuffie Act......Act (1965) The Indochina Migration and......atement on signing the American Competiveness in the Twenty-Fir......000) Cambodian-Americans confronting deportation /......" / John Franklin Carter How to ......f the Japanese American Citizens League (1942) Inter...
- 件名Asian Americans--History. Asian Americans--Study and teaching. Asian Americans.
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- 要約等A Moving Subject offer...... on Bald Mountain to African cinema animation, ......says help to paint the world of animation in a comprehensive and international man......tion as a unifying factor of the human race
- 内容細目Chapter 1 : The Italians who invented the draw......usic by Bruno Ginanni Corradini (1912) Chapte......Chapter 4 : Defining animation: A ......r 5 : African cinema animation C...... husband) The pinscreen (One) The pinscreen (Two) The pinscreen (three) ...... on Bald Mountain) Few see it, m...... about it Life in advertising America and back Illus...... on Bald Mountain Chapter 8 : Dr...... Before the beginning The mouse, th......tured, not needing books Chapter 10 : Address:R...
- ジャンル・形式用語Criticism, interpretation, etc.
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- 内容細目WRITINGS BY CAPT. JOH......ion The proceedings of the English colonie in Virginia A descriptio......istorie of Virginia, New-England...... SETTLEMENT OF AMERICA. Discourse of ...... voyage to Virginia, 1584 / Arth...... voyage to Virginia, 1585 Discou......the fourth Virginia voyage, 1587......ription of Virginia, 1588 / Thom...... the fifth Virginia voyage, 1590......rse : the founding of Jamestown,...... : exploration inland, 1607 / Ga......scourse of Virginia : famine and disease a...... Edward Maria Wingfield Relation of Virginea : an English boy among the Indians, 1609-11 ......rie of travell into Virginia Britania : the Ind...
- 件名Virginia -- History -......ca. 1600-1775. America -- Discovery and exploration ...
- 並列タイトル等（連結）Writings with other narratives Captain John Smith : writings, with other ...... settlement of America
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- 内容細目The enduring book in a multimedia a......he book publishing industry / Beth L......on technology since 1945 / Patri......d audiences / Linda M. Scott Selling the product /...... consumer magazines and advertis......ded but not slain : the orderly retreat of the American newspaper / J......nt censorship since 1945 / Donald A. Downs American copyright law since 1945 / Marsh......ernment publishing in the postwar er......rdson Jr. Building on the 1940s....... : A D-Day for American books in Europe : Overseas Editions, Inc., 1944-1945 /......ction II : the American Book Publishe......he role of the independent publisher / Dan Simo...
- 件名Book industries and tr...... century. Book industries and tr......cals -- Publishing -- United Sta......cals -- Publishing -- United States -- History ...
- 著者標目Nord, David Paul. Rubin, Joan Shelley, 1947- Schudson...
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- 内容細目...and post-truth in CNN's coverage......ship and voice in media / Carolyn M. Byerly Numinous fortune and......l F. Walker As American as capitalist...... neoliberalism in the men who built America / Christopher M. Duerringer Affirmative advertising and the mediated feeling rules of neol......eralism / Rosalind Gill & Akane ......, class and Latinidad in Jane the Virgin / John S. Quinn-Puerta An intersectional an......sis of controlling images and ne......ryl Thompson Doing whiteness "right" : playing by the rules ......levision's working class / Holly......lladay Negotiating identity and working class struggles in NBC's sup...
- 件名...es. Liberalism in mass media.
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- 要約等"Examining reactions to bestselling fiction in America from 1850-1920, the period in which popular ......ked a wide-ranging exploration of individualism and national ident...
- 内容細目Introduction: the not-so-great American novel Uncle Tom's Cabin and the unpriv......sh authorship, American advertising Questionable Americans abroad Unknowing American realism: Uncle Tom's Cabin to Henry James......and James Baldwin Afterword: the novel and America abroad now.
- 件名American fiction--19th......and criticism. American fiction--20th century--Histo...
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- 内容細目Introduction: Creating design we can......ve with 1. Drawing modernity : advertising and book illus......ations 2. Becoming an industrial designer 3. Modernizing the home thro...... architectural interiors 5. Vass......7. John Vassos in postwar America Conclusion: The legacy of Joh...
- 件名Vassos, John, 1898-1985. Industrial design......es--Biography. Industrial design...... ARCHITECTURE--Individual Archit...... Illustrators. Industrial design. Industrial designers. United Sta...
- 並列タイトル等（連結）Industrial design for modern lif...
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- 内容細目... library marketing and advertising in the classroom,...... so, why? : an introduction An h...... and libraries in America An historical ...... : a précis on advertising in schools, marketing in libraries, and......l critiques of advertising : have they de......ened understanding of democracy ...... our educative institutions? Toc......tal forces within America : why (and how...... our practices in libraries and ......sm : educative institutions, soc......eoliberalism's incursions Delibe......lism's grammar in educative institutions Looking ahead at neol......tory : the continuing interests of demo...... and educative institutions : a conclusion.
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- 要約等"Now in its third edit......ent day. Following an exploratio......n's prehistory in ancient civili......ns through the Industrial Revolu......rew out of the influence of Vict...... design styles in the early 20th century, examining the wartime p......he rise of the International Style in the 1950s and ......nsiderations bring the third edi......mated graphics in film and telev......her through or in addition to th......ssed, highlighting protagonists ......s, an expanded introduction and ......wly redesigned interior reinforces the fresh contents of t...
- 内容細目The origins of graphic design Writing and printing in China. From Gutenbe......Bodoni 1. The nineteenth century: an expanding field. The Industrial Revolu......lar book and print ; Mass-market advertising: the broadshee...... the poster ; Nineteenth-century......type ; Typesetting and competition ; Advertising agencies ; Wil......lo: Japanese prints ; Alphonse Mucha: Absinthe, the green ...... Théophile Steinlen ; Henri de ......and Japanese prints ; The portra......s: Art nouveau in Scotland, Aust......les Rennie Mackintosh Vienna Sec......Secession Building Ver Sacrum Wi......le Art Nouveau in Germany : Pan and Jugend maga...
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- 内容細目...e plant (1860) America's favorite dru...... : the case against marijuana (1910s) Treating the disease : the beginning of drug rehab......reshment : the introduction of cocaine (1859) Regulation begins : state laws ......s (1894) Truth in advertising : the creation......FDA (1906) Criminalizing addiction : t......Prohibition begins : the power of minorities (1926) ...... prohibition : ineffective at reducing alcohol use (1932) Criminalizing cannabis : th......37) Mandatory minimums : punitive approach ineffective (1951......isions : hallucinogens in America (1960s) Public......eduction : the introduction of Methadone (1972)...
- タイトル標目Opinions throughout history.
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- 要約等...hapter considering a specific ar...... first section includes chapters......y candidate nomination campaigns, the nominating conventions, ......tes, political advertising and new media ......he campaign to include chapters ...... scandal. The final section prov...... chapters focusing on explaining the vote and ...... new campaign finance laws and regulations in the 2016 elect......ished scholars in their areas of...... readers will find the volume offers a comprehe...
- 内容細目... communication in the 2016 presi...... campaign. Setting the stage : t......sions of surfacing for 2016 / Cr......Smith Midnight in America : the political conventions in 2016 / Rachel ......Voth Political advertising in the 2016 presi...... communication in the 2016 presi......and persuasive inoculation in the 2016 presi......sues of gender in the 2016 presi......tagems of hate in the 2016 presi......ephanie A. Martin From Benghazi ......ion. Campaign finance and its impact in the 2016 presi......yce Myers Explaining the vote in the election o......e come from behind victory of republican candid...
- 件名Communication in politics--Unit...... Communication in politics. Politics and govern...
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- 内容細目Introducting the American legal system ......nt limitations Invasions of priv......mark Access to information Reporting on the judiciary Protecting news sources Regulation of advertising Sexually oriented speech Regu...
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- 内容細目...tory of publishing and reading in the United Sta......e A. Radway Seeing the sites : r......s, and local print cultures in 1880 / Carl F.......k trade system in the United States / Michael Winship The expans...... III Copyright in transition / P......odmansee Diverging paths : books and magazines in the transition......san journalism in the mainstream press / ......servants : machines, modernity, and the printed page / Mega......ton Ambivalent advertising : books, prest......and literary print cultures in an age of prof......A. Radway Crafting a communications infrastructure : ......chnical publishing in the United States / Marce...
- 件名Book industries and tr...... century. Book industries and tr......ers and publishing -- United Sta......ers and publishing -- United Sta...... Books and reading -- United Sta...... Books and reading -- United Sta......ury. Livres -- Industrie -- État......cle. Livres -- Industrie -- États-Unis -- Histo...
- タイトル標目History of the book in America ; v. 4.
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- 内容細目Many faces of hallyu in the global world / Valentina Marinescu The cultur......ny Yoon Hallyu in Indonesia / Suray......apanese-Korean international mar......he Korean wave in Japan / Atsush......he Korean wave in the Czech Repu......islava Mazaná Wind of change : P......ts' motivation in studying Korean / Irina Sotirova Pop ......r culture : an investigation into the populari......hallyu culture in the UK / Colette Balmain Audience persc......rience / Valentina Marinescu, Ecaterina Balica Hallyu......ation of Korea in tourism advertising and marketing / Sherri L. T......n HallyU.S.A : America's impact on the Korean wave /...
- 件名...zation--Korean influences.
- 著者標目Marinescu, Valentina.
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- 内容細目General Introduction: Fan Magazines, Suburban America, and Consumer ...... I: THE STARS. Introduction: The...... The Big Band Singer as the Girl......alite as the Princess of Monaco ......epburn: The Gamine As a Givenchy...... II: THE FANS. Introduction: The......ce 12. Self-Making with Beauty T......ions' 13. Starring in Photoplay Drea......ns for Readers in Search of Romance 15. Contest...
- 件名...entury. PERFORMING ARTS / Film & Video / Histor...