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Do Consumers Prefer Sad Faces on Eco-Friendly Products? : How Facial Expressions on Green Products In Advertisements Influence Purchase Intentions (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

Do Consumers Prefer Sad Faces on Eco-Friendly Products? : How Facial Expressions on Green Products In Advertisements Influence Purchase Intentions (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
KE ZHANG, SIQI WANG, HUAN YANG, LONG CHEN<Z4-522>日経広告研究所報 / 日経広告研究所 [編]58(2)=334:2024.4・5p.64-85
国立国会図書館
  • 件名Green purchase intention advertising appeal product facial express...

When Brands Go Dark : A Replication and Extension : Examining Market Share of Brands That Stop Advertising for a Year or Longer (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

When Brands Go Dark : A Replication and Extension : Examining Market Share of Brands That Stop Advertising for a Year or Longer (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
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PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY<Z4-522>日経広告研究所報 / 日経広告研究所 [編]57(5)=331:2023.10・11p.58-70
国立国会図書館全国の図書館

Are Consumers Moved by a Crying Tree or a Smiling Forest? : Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

Are Consumers Moved by a Crying Tree or a Smiling Forest? : Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
CHUN-TUAN CHANG, HSIAO-CHING LEE, YU-KANG LEE<Z4-522>日経広告研究所報 / 日経広告研究所 [編]57(2)=328:2023.4・5p.54-71
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How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry : The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry : The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
COLIN CAMPBELL, KIRK PLANGGER, SEAN SANDS, JAN KIETZMANN, KENNETH BATES<Z4-522>日経広告研究所報 / 日経広告研究所 [編]57(1)=327:2023.2・3p.60-70
国立国会図書館全国の図書館

Superimposed Text Size and Contrast Effects in DTC TV Advertising : Which Presentation Format Is Best For Rx Drug Messaging to Consumers? (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

Superimposed Text Size and Contrast Effects in DTC TV Advertising : Which Presentation Format Is Best For Rx Drug Messaging to Consumers? (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
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RYAN S. PAQUIN, AMIE C. O'DONOGHUE, BRIDGET J. KELLY, KEVIN R. BETTS, MIHAELA JOHNSON, CHRISTINE N. DAVIS, ALYSSA JORDAN, PEYTON WILLIAMS<Z4-522>日経広告研究所報 / 日経広告研究所 [編]55(5)=319:2021.10・11p.70-83
国立国会図書館全国の図書館

Plunkett's advertising & branding industry almanac 2018 : the only comprehensive guide to advertising companies & trends

Plunkett's advertising & branding industry almanac 2018 : the only comprehensive guide to advertising companies & trends
紙図書
editor and publisher, Jack W. Plunkett.Plunkett Research, Ltd.2018.<D4-B197>
国立国会図書館
  • 要約等...at make up the advertising and branding industry.
  • 内容細目1. Major trends affecting the advertising & branding industry 2. Advertising & branding ind......s 3. Important advertising & branding ind......ontacts 4. The Advertising 400: who they are and how the...
  • 件名Advertising--Directories. Advertising--Statistics. Marketing--Direc...

Advertising in MENA goes digital (Routledge research in cultural and media studies ; 124)

Advertising in MENA goes digital (Routledge research in cultural and media studies ; 124)
紙図書
Ilhem Allagui.Routledge2019.<DH435-P3>
国立国会図書館
  • 要約等...nal and global advertising in the Middle ......e evolution of advertising practices, audiences, digital...
  • 内容細目...umers : on new advertising trends and practices Advertising humor in the MENA region Advertising to consumers i......ligious season Advertising to women in th...... region Online advertising as a revenue s......cy : political advertising in the post-Arab uprisings.
  • 件名Advertising--Middle East. Advertising--Africa, North. Internet advertising--Middle East. Internet advertising--Africa, North......Africa, North. Advertising. Digital media. Internet advertising. North Africa. Middle East.

Advertising is : Takuya Onuki advertising works : 1980-2020 新装版

書影
Advertising is : Takuya Onuki advertising works : 1980-2020 新装版
紙図書
大貫卓也 著, 大庭久実, 前島そう, 白滝明央, 島森路子, 天野祐吉 編集CCCメディアハウス2022.3<DH432-M98>
国立国会図書館全国の図書館
  • 目次・記事1 More New Advertising is Play Advertising is Product Advertising is Foolish Advertising is Overdoing Advertising is Typical Advertising is not Art Out of Advertising All you need is Advertising ２ More Sales Advertising is Logic Advertising is Strange Advertising is Character Omake is Advertising Advertising is Amusement Advertising is Economical Kawaii is Advertising CI is Advertising ３ More Ambition Advertising is the Future Advertising is a Wish Advertising is Vision Advertising is a Dream Advertising is too Perfect Trial and Erro...

Routledge handbook of political advertising (Routledge international handbooks)

Routledge handbook of political advertising (Routledge international handbooks)
紙図書
edited by Christina Holtz-Bacha and Marion R. Just.Routledge2017.<A251-B159>
国立国会図書館
  • 内容細目...ed : political advertising across the wor......dern political advertising / Steve Jardin...... and political advertising : content and ......strom Negative advertising / Todd L. Belt......s of political advertising / Travis N. Ri......land Political advertising in Argentina /......orba Political advertising in Chile : sta......e of political advertising in the Czech R......ková Political advertising in France : th......Does political advertising still have an ......gns' political advertising in Hungary / J......Róka Political advertising in Italy / Edo......reviews of the advertising campaign of th......he : political advertising in Mexico / Julio Juárez-Gámi...
  • 件名Advertising, Political. Advertising, Political--Case studies.
  • 並列タイトル等（連結）Handbook of political advertising

Circulation/transit outdoor advertisements

Circulation/transit outdoor advertisements
紙雑誌
オリコムメディア本部[19--]-<Z41-1578>
国立国会図書館
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環境配慮型製品の顔は悲しいほうがいい? : 広告上における環境配慮型製品の表情が購買意向に与える影響 (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

環境配慮型製品の顔は悲しいほうがいい? : 広告上における環境配慮型製品の表情が購買意向に与える影響 (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
<Z4-522>日経広告研究所報 / 日経広告研究所 [編]58(2)=334:2024.4・5p.86-89
国立国会図書館

Why the Experiential View Is Vital To Marketing Communications Research Now : An Enhanced Framework for Examining the Effects of Contemporary Marketing (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

Why the Experiential View Is Vital To Marketing Communications Research Now : An Enhanced Framework for Examining the Effects of Contemporary Marketing (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
JEAN-LUC HERRMANN, JOHN B. FORD<Z4-522>日経広告研究所報 / 日経広告研究所 [編]58(1)=333:2024.2・3p.68-81
国立国会図書館全国の図書館

Law & advertising : a guide to current legal issues Fourth edition.

Law & advertising : a guide to current legal issues Fourth edition.
紙図書
Dean K. Fueroghne.Rowman & Littlefield[2017]<AU-411-B23>
国立国会図書館
  • 要約等...he creation of advertising, illuminating ......ait-and-switch advertising? What are the ......ses, political advertising, or the market......ws relevant to advertising in all its gui......he business of advertising."--
  • 内容細目An overview of advertising regulation The......sion's role in advertising regulation Spe......et Comparative advertising The rights of ...... and publicity Advertising's role in prod......ecial areas of advertising concern.
  • 件名Advertising laws--United States. Advertising laws. Werbung Recht United St...

Beyond Advertising : 米国ウォートンスクール「広告の未来」プログラム報告 広告を超えて (特集 Beyond Advertising : 広告はこれからどうなるのか?)

Beyond Advertising : 米国ウォートンスクール「広告の未来」プログラム報告 広告を超えて (特集 Beyond Advertising : 広告はこれからどうなるのか?)
紙記事
Yoram (Jerry) Wind, Catharine Hays, Alexa de los Reyes, 郷 香野子 訳<Z4-637>Marketing horizon = マーケティングホライズン(694):2016.5p.4-10
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マーケティング・コミュニケーション研究に、なぜ今、経験的視点が重要なのか? : 現代に即して拡張された枠組み (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

マーケティング・コミュニケーション研究に、なぜ今、経験的視点が重要なのか? : 現代に即して拡張された枠組み (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
<Z4-522>日経広告研究所報 / 日経広告研究所 [編]58(1)=333:2024.2・3p.82-85
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Transit Advertising Awards

Transit Advertising Awards
紙雑誌
ジェイアール東日本企画2006-<Z4-B12>
国立国会図書館
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消費者は笑顔の森や泣いている木に心動かされるのか? : 環境広告における擬人化と突発的/長期的災害の影響 (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

消費者は笑顔の森や泣いている木に心動かされるのか? : 環境広告における擬人化と突発的/長期的災害の影響 (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
<Z4-522>日経広告研究所報 / 日経広告研究所 [編]57(2)=328:2023.4・5p.72-75
国立国会図書館全国の図書館

ディープフェイクとAIによる広告業界の変革可能性 : 現実味を増すAIフェイクと消費者行動への潜在的影響 (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

ディープフェイクとAIによる広告業界の変革可能性 : 現実味を増すAIフェイクと消費者行動への潜在的影響 (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
<Z4-522>日経広告研究所報 / 日経広告研究所 [編]57(1)=327:2023.2・3p.71-74
国立国会図書館全国の図書館

The Effect of Guerrilla Marketing On Company Share Prices : An Event Study Analysis (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)

The Effect of Guerrilla Marketing On Company Share Prices : An Event Study Analysis (提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
紙記事
SVETLANA DAVIS, FREDERICK DAVIS<Z4-522>日経広告研究所報 / 日経広告研究所 [編]56(1)=321:2022.2・3p.60-75
国立国会図書館全国の図書館

Political advertising in the United States Second edition

Political advertising in the United States Second edition
紙図書
Erika Franklin Fowler, Michael M. Franz and Travis N. RidoutRoutledge, Taylor & Francis Group2022<AU-251-D68>
国立国会図書館
  • 要約等"Political Advertising in the United ......s of political advertising in congression...... spent on paid advertising"--
  • 内容細目... regulation of advertising The volume and......t of political advertising The challenge of online advertising How ads are cr......ting political advertising on television ......ive effects of advertising Beyond persuas......her effects of advertising The future of political advertising and its role in our society
  • 件名Advertising, Political--United States Tel...