検索結果 8 件
紙図書
国立国会図書館
- 要約等...ist, to win in the marketplace. I......lished rivals. These firms build their brands on authenticity, which, in turn, build...
- 内容細目...sumer movement The opportunity : ......movements meet the marketplace Tu......t acceptance : the mission-driven...... communicating the brand : from c......value Crafting the mission-driven......organization : the human dimensio......en ain't goin' there : building c...... Learning from the leading edge :...... Portland and other hotbeds of mi......ing it all together : taking stock, looking ahea...
紙図書
国立国会図書館全国の図書館
- 要約等When Jean Tirole won the 2014 Nobel Pri......ing stopped in the street by comp......t on issues of the day, no matter...... to reflect further on the role economists and their discipline p......ay in society. The result is Economics for the Common Good, a......tive force for the common good. E......to engage with the many challenge......objectives and the tools needed to meet them. To show how ......elp us realize the common good, T......yday lives and the future of our ...... unemployment, the post-2008 glob......nancial order, the euro crisis, the digital revolu......nnovation, and the proper balance between the free market and regulation. P...
- 内容細目... framework for the economy. Towar...... modern state (The market has man......be corrected ; The complementarity between the market and the state and the foundations of......s? ; Reforming the state : the example of France) ; The governance and......sponsibility?) The great macroeco......ic challenges. The climate challe...... ; Reasons for the standstill ; N...... fall short of the stakes involve......Inequality and the pricing of carbon ; The credibility of......et challenges (The labor market i......uccessfully? ; The other great debates......t employment ; The urgency) ; Europe at the crossroads (The European project : from hope ...
- 一般注記"Originally published in 2016 under the title Économie du bien commu...
紙図書
国立国会図書館
- 内容細目I. Background : Setting the scene : A tipping point And then what? ; The green consumer......agon of 1989 ; The green challenges ; The marketing challenge ; The green consumer......Sustainability The backroom revolution ; The green marketin...... ; Endnote: another revolution II. The green marketin...... ; 1. Public : company story, engagem...... example ; A2. Credible partners ; A3....... ; B1. Develop the market ; B2. T...... example ; A2. Credible partners ; A3....... : B1. Develop the market ; B2. Social/tribal br...
紙図書
国立国会図書館
- 内容細目Don't dance to the music of your ......uzz Understand the power of symbo......ntrol Complete the CEO Expect the dumbing down o......y attention to the power of the few Don't conf......ay good-bye to the rah-rah brother- and sisterhood Stay off the treadmill of e......Reimagine your company's mission Practice ambidextro...
紙図書
国立国会図書館
- 内容細目Convincing the unconvinced : ......each us all Be the one they can count on ...... your word Win the credibility ra......a race) : grab the leadership sha......els allowed Be there when they want you there : in their mind, not in their face Putting...... worth more if they trust you mor......our people and they will convince the world Benchmark against a new...
デジタル文書・図像類
全国の図書館
デジタル記事
全国の図書館
- 並列タイトル等（連結）A Company site as the factor to prescribe the credibility of the word-of-mouth communication s...
- 並列タイトル等A Company site as the factor to prescribe the credibility of the word-of-mouth communication s...
紙図書
全国の図書館
- 一般注記Reprint of the author's thesis (Ph.D.)--University of Was...
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