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紙図書
国立国会図書館全国の図書館
- 内容細目What is the value of a brand to a firm? / D...... Kwanghui Lim, and Janice Luck The social benefits and costs of trade marks and brands / Christine G......eenhalgh Legal and cultural appro......the protection of the contemporary celebrity brand in the Asia Pa......gan Richardson and Andrew T. Kenyon Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exp......, Tay Pek San, and Ng-Loy Wee Loo......rms to symbols of wealth : well-......ons Names as brands : moral rights and the 'unreasona......Adeney The use of survey evidenc......ian trade mark and passing off cases / Vicki Hua...
- 件名Brand name products--Law and legislation--Asia. Brand name products--Law and legislation--P......on (Law) Libel and slander. Names, Personal--Law and legislation. Brand name products--Law and legislation. Asia. Pacific Ar...
- 別の記録形式Table of contents
紙図書
国立国会図書館
- 内容細目Definition of craft products......haracteristics of an artisan and a craft enterp......ise Definition of visual arts Characteristics of visual artists and their work Int......rty Definition of intellectual p......haracteristics of intellectual p......perty Overview of the types of intellectual p......roperty Understanding the value of intellectual p......nging business and market environ......ic ingredients of business succe...... distinctive brand? What is effec......alue Knowledge and its relevance ......cial in crafts and visual arts ma......r enjoying the benefits of IP assets Link......ss development and marketing throughout the busi...
- 件名Arts--Marketing. Handicraft--Marketi......rcialisation. HANDICRAFTS. ART WORKS. MARKETING....
- 一般注記... arranged list of web sites and other Internet resources (p. ...
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