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紙図書
国立国会図書館
- 内容細目The nature of brands The brand as a system Branding in context Brand strategy devel......ny perspective Brand strategy devel...... The nature of brands and brand functions Brand core concept Brand identity Strategic brand segmentation Brand strategy meets brand perception Brand differentiatio......nd positioning Brands and consumer ......eds and values Brand personality Brand meaning and brand physique Brand relationships and reputation Brand equity: expans......nd integration Brand strength and brand saliency Brand span and brand extension Brand portfolio and brand architecture Consumer brand equity Market brand equity Br...
- 件名Branding (Marketing) Brand name products.......Social values. Branding (Marketing) -- Management ...
紙図書
国立国会図書館全国の図書館
- 要約等Using a five-stage model, The Brand Bubble reveals......y's successful brands--and tomorrow...... change. These brands offer consume......ma reveals how brands with energize......an traditional brands have. Plus, G......n in their own brands, creating consumer-centric a...
- 内容細目Tulipmania and inflated brands Can you say "...... refreshing of brand meaning. Case study: U......er Epilogue: A brand may be famous, but is it crea...
- 件名Brand name products -- Valuation. Branding (Marketing) Brand name products -- Case studies...
紙図書
国立国会図書館
- 要約等... supply (i.e., brands that are offe......tion of global brands from develope......uilding iconic brands in the era of......, Culture, and Branding provides gu......es for imbuing brands with culturally symbolic meanings that can crea......and protecting brand equity in multi-cultural mark...
- 内容細目... Understanding Brands and Their Cultural Meanings 1.Brands and Models of Brand Equity 2.Cultu......rs View Iconic Brands 3.Consumers f......o the Cultural Meanings in Brands 5.Brands and the Fulfi......uild an Iconic Brand 7.Leveraging and Protecting C...
- 件名Branding (Marketing)......tural studies. Brand name products-......tural studies. Brand name products. Branding (Marketing) Consumer behav...
紙図書
国立国会図書館
- 内容細目Introduction : Why brand relationships?......ips with their brands / Susan Fourn......stand consumer-brand interactions /......ankaj Aggarwal Brand loyalty is not......d inclusion of brands in self : tow......rd a theory of brand relationships ......e functions of brand relationships ......w Thomson Self-brand connections : ......he creation of brand meaning / Jennifer Eds....... Bettman When brands are built fro......ee Group-based brand relationships ......ing Collective brand relationships ......Muñiz Building brand relationships ......ity, race, and brand connections / ......dimensions and brands : can a global brand image e...
- 件名Relationship marketing. Brand choice. Branding (Marketing) Customer relat...
紙図書
国立国会図書館全国の図書館
- 要約等"Branded Lives explor......pt of employee branding as a new fo......nship based on brand representation......consumption of meaning at work are in......ediated by the brand. This insightful collection d...
- 内容細目...gger Picture': Branding in Processe......ou Want To Be: Branding, Identity a...... Taylor 4. The Branded Self as Para......gs of Employee-Brand Identification...... with Employer Branding: Resistance......ernalizing the Brand? Identity Regu......ctices, Person-Brand Fit and Soft S......olarios 8. The Brand I Call Home? Employee Brand Appropriation ......ropriating the Brand: Union Organiz......s 10. Employer Branding and Diversi......an 11. Placing Branding within Organization Theory...
- 件名Branding (Marketing) Product manage...
記録メディア録音資料
国立国会図書館
- 内容細目(1)Fly Away(2)Meaning(3)Sunday(4)Can......asting Song(11)Brand New Day(Album ver.)
デジタル記事障害者向け資料あり
国立国会図書館
紙記事
国立国会図書館全国の図書館
- 並列タイトル等（連結）Using childhood memories to gain insight into brand meaning
- 並列タイトル等Using childhood memories to gain insight into brand meaning
記録メディア録音資料
国立国会図書館
- 内容細目(1)I FOUND JOY(2)BRAND NEW BLUES(3)SHAKE YOUR GUMBO(...
- 並列タイトル等（連結）Brand new blues
- 並列タイトル等Brand new blues
紙図書
全国の図書館
- 件名Branding (Marketing) Product manage...
- 件名（識別子）Branding (Marketing) Product manage...
紙図書
国立国会図書館
- 内容細目...Patrick Flandé Branded entertainmen...... opportunities Brand integration St......e direction of brands in the twenty...... new strategic brand management.
紙図書
全国の図書館
- 件名Branding (Marketing) Product manage...
- 件名（識別子）Branding (Marketing) Product manage...
紙図書
全国の図書館
- 一般注記About brands -- Human moti......nd why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice --......e evolution of brand meaning -- Brand story.
紙図書
全国の図書館
- 並列タイトル等（連結）The cultural meaning of brands
- 並列タイトル等The cultural meaning of brands
紙図書
国立国会図書館
- 要約等...e for tourism, branding and economic development. ...
- 内容細目...k Lundberg The meaning of festivals :......ng networks of meaning in arts festiv......vals' role for branding a destinati......Arslan Ayazlar Branding cultural ev......nding the exit brand : from Serbia'......ve approach to meanings and experiences / Nídia Brás...
紙図書
国立国会図書館
- 内容細目...rough personal branding Being generic--and not--in...
紙図書
国立国会図書館全国の図書館
- 内容細目...t power, state branding, or nation ......a sports place branding perspective of Barcelona a...
紙図書
国立国会図書館全国の図書館
- 内容細目...ile-Sharing2.6 Meanings of CD Sales f......en No Domestic Brand Names Can Be T......reate Original Brands; A Model; An Equilibrium Inc...
紙図書
国立国会図書館全国の図書館
- 内容細目... organizations brand reputation and......struggles over meaning, crime, and control in the To...