検索結果 193 件
紙図書
国立国会図書館全国の図書館
- 要約等"This is the first book to ......ne and explore the geopolitical economy of sport - the intersection of power, politics, mon......e sport around the world. Russia's invasion of Ukraine, the global response and the consequent ram......sport have put the geopolitical economy of sport front an......ng. Similarly, the Winter Olympic......in Beijing and the FIFA World Cup......tar illustrate the political, eco......ook brings together case studies from around the world to descr......itical economy of sport, from the way in which c......s, accusations of sport washing, the deployment of sport for soft power purposes, to the way i...
- 内容細目...s to influence the geopolitical economy of sports: the three axe stro......n Zhang Making of (not only) a sports superpower: the Chinese Dream ......super league: soft power, investment an......Ross Part III: the Gulf and South......Asia Qatar and the 2022 FIFA World Cup: soft power, state brandin......en Geopolitics of sport in the MENA region / ...... isomorphism, soft power, and disempowerment / Nick Bur......rt washing and the Gulf Region: m......op Geopolitics of cricket in Ind......rica Africa in the global footbal......Gerald Akindes The NBA's partners......rt V: Football The politics of alternative football: curious...
紙図書
国立国会図書館
- 要約等Brands, which are maj...... major symbols of market mediati......y appearing in the social arena a......ural actors in their own right. Their quest for so......e control over the markets goes beyond the usual framework of their communicatio......e an impact on the French cultura...... and so on are the actions of an unadvertiza......ion, which has the potential to t......sform not only the rapport brands have with the public but als......epresentations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication,......ree main types of cultural mediations: media, e...
- 内容細目...nd Foundations of Authority Thro...... Speaking out: power 1.2. The porosity of the boundary betwe......tradition 1.3. The media and adve......ght process 2. The Media Opportunism of Brands and Its Silenc......s 2.1. Virtues of inscription-em......rculation 2.4. The journalist: the guarantor, a c......temporary hero of public speech 2.5. A social power 3. A Media of One's Own: Brands and the Struggle for A......toriality 3.1. The rise of native adverti......g methods 3.3. The Internet and the regeneration of a common concept 3.4. The auctoriality i....... Auctoriality of brands and journalist...... 4. Changes in the Media Landscape and Transfers...
紙図書
国立国会図書館
- 内容細目Soft power, civic society......ternatives to soft power : influence in......ourse analysis of soft power / Fei Jiang Understanding soft power through public......vin Measuring soft power (overview) / L......approaches to soft power (overview) / J......Udo-Udo Jacob Soft power and cultural i....../ Peichi Chung The cultural imper......roduction and soft power / Saba Bebawi ...... diplomacy and the possible approach of China / Zhipeng He The soft power of elephants / Jo......s Technologies of influence : the materiality of soft power in public dipl......sformations in the international ......y : a critique of agent-centred approaches to s...
- 並列タイトル等（連結）Handbook of soft power
- 並列タイトル等Handbook of soft power
紙図書
国立国会図書館
- 要約等"This book examines the Chinese Commun......s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if ......conomic might. The volume focuses on the period since 2......inping came to power and is global ......ope, examining the impact of Chinese polici......South America. The book explains debates over soft power within China a......o case studies of important poli......news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese lead...... influence but often struggles to convert these resources into genuine inte...
- 内容細目... R. Evan Ellis The Sino-African r......Rosen Chinese soft power in Japan and S......ozman China's soft power over Taiwan / ......na's growing "soft power deficit" in Hong Kong / David...
紙図書
国立国会図書館全国の図書館
- 要約等"How do the worlds that st...... manage become the feelings publi......by documenting the rise of a new national......." Emerging in the wake of Japan's dramat......mic decline in the early 1990s, P......apan reflected the hopes of Japanese state......ing to recover their country's standing on the global stage. ......d on 16 months of ethnographic f......ffect examines the fascinating co......policy figures of Pop-Culture Ja......campaigns, and the so-called "Ambassadors of Cute, " in ord......o illustrate a powerful link between practices of managing natio......al culture and the circulation of anxiety among Japanese public...
紙図書
国立国会図書館全国の図書館
- 内容細目Introduction : understanding the importance of the disputes in the South China Se......-Minh Vu A sea of troubles : int......tional law and the Spitsbergen Pl...... management in the South China Se......curitization : the case of territorial disputes in the South China Se...... Understanding the risks and implications of the arrival of the digital and ro...... revolution in the military affairs in the SCS / Tobias J. Burgers The South China Se......ne China's sea power aspirations an......c behaviour in the South China Sea from the theoretical perspective of identity const...... Rex Li Punish the Philippines, forgive Vietnam?...
- 件名...China Sea. Law of the sea--South Chi......a Sea. Balance of power. Law of the sea. Territorial waters. Sout...
- 関連情報Global power shift
紙図書
国立国会図書館
- 内容細目... understanding The composition of the Hispanic/Latino market The Latino essence of "Hispanic" Lan...... among Latinos The hispanic marke......on industry in the US The digital world of US Latinos The power of the new latino consumer and the future of US marketing.
- 一般注記Revised edition of Hispanic marketing, 2012.
紙図書
国立国会図書館全国の図書館
- 内容細目The historical rel......uling families The social evolution of the tribe Heritage......n and branding of the modern badū i...... Tribalization of traditionally ...... future impact of the resurgence of tribal rhetori......tersections in the digital age
紙図書
国立国会図書館全国の図書館
- 内容細目...ntroduction to the competitive effects of branding / Pet......or Walgreen's? The relationship of premium and value brands in the United States ......nd Sophie Yang The value of brands and the challenge of free riding / ......and John Noble Brands, competition a......r Weber Waller Brands and brand mana......an M. Phillips Brands and market power : a bird's eye......aniel A. Crane The two sides of brand marketin......rren S. Grimes Brands, product diffe......rivate labels, brands and competitio......k dilution and the management of brands : implications of the Trademark Dilu....../ Ilanah Fhima Brands, firms and competition / Andr...
- 一般注記...y sponsored by the Institute for ......itrust Studies of Loyola Univers......Chicago School of Law and the Centre for Law Economics and ...
紙図書
国立国会図書館全国の図書館
- 要約等"The Routledge Handbook of Digital Sport ......porary roadmap of the impact of digital techno......igital issues, the book explores the impact of digital technology in the core functional areas of sport manageme......, and examines the debates and is...... business over the next decade. The only book to survey the full sweep of digital sport ......rious students of sport business......her working in the nexus of sport business......r associated professionals working in the sport industry"--
- 内容細目List of figures List of tables List of contributors A......ents Embracing the digital fronti......ntroduction to the Routledge handbook of digital sport ......n in not-for-profit sport organi......formation in professional sport ......management and the law / Thomas A......ntasy sport in the digital realm ......ritz Evolution of live streaming......technology and the virtual sport ......consumption in the sport industry......ldman Data and the sport consumer......er Convergence of sport and espo......Blockchain and the sports tech di......ll Digitzation of sport particip......elligence / Heather Kennedy and Liz Wanless Digi...
- 件名...ations Hosting of sporting events--Technologica...
紙図書
国立国会図書館全国の図書館
- 要約等...ociety through the lens of food and foodways. The author demonst......tes how food empowered peasants, fi......edly challenge the established regulations for f...
- 内容細目Introduction The market landscape in the late Tokugawa ......d Deregulating the market: Wholes......i merchants in the case of eggs Wholesale......elp In defense of the brand: Kōshū...... and peasants' power in the market Legitimizing with the past: The Yuisho of Tsukudajima's ......h) fishery and the end of early-modern tribute duties C...
紙図書
国立国会図書館全国の図書館
- 要約等...ceton in 1943, the collection of essays that co......tituted Makers of Modern Strateg......s largely held the field as the key book that studied the means and ends of military power and thought, and the historical fig...... that history. The books, in two ...... been a staple of Princeton's ba......tegic studies. The first edition,......r, emerged out of a seminar of foreign policy...... Princeton and the Institute of Advanced Study......obal conflict. The subsequent edi......y Peter Paret, then at Stanford U......as prepared in the early 1980s an......Machiavelli to the Nuclear Age. I......reprinted from the earlier book, four others wer...
- 内容細目...tegy in an Age of Great-Power Rivalry 11. Su......nch Strategies of Equilibrium in the Seventeenth Ce....... Napoleon and the Strategy of the Single Point /......incy Adams and the Challenges of a Democratic S......: Tecumseh and the Shawnee Confed......rancis Lieber, the Laws of War, and the Origins of the Liberal Intern......18. Strategies of Anti-Imperial ......tegy in an Age of Global War 19.......War Plans, and the First World Wa...... MacMillan 20. The Strategy of Decisive War versus the Strategy of Attrition / Wi......row Wilson and the Rise of Modern America......and Strategies of Coalition Warf......vis Biddle 24. The Hidden Hand of History: Toynb...
- 著者標目Brands, Hal, 1983-
紙図書
国立国会図書館
- 要約等...and roadmap to the youth-driven e......omy. Exploring the idea that yout......cted, agile, authentic, and relev......ers will learn the ins and outs of the new consumer, and the tools, methods......nd survival in the age of perpetual yout......orld, crafting the story of the brand, buildin......vangelism, and the cutting-edge t...... small harness the enormous power of youth. The old marketing ...... are over, and the status quo is ......have to embody the ideals of youth culture ......ed, by tapping the new and rapidl......is changing at the pace of a teenager's a......es a plan, and the thoughts, stra......nces. Navigate the radically-changed landscape o...
- 件名...dults--Conduct of life.
- 別の記録形式Table of contents only
紙図書
国立国会図書館全国の図書館
- 要約等"The Oxford Handbook of Economic Imper......tment gains at the international ......ive relations. The book contains ......and experts in the field of international ......tical economy. The chapters in the Handbook look at the history of economic imperialism from the early modern age to the present. They demonstrate the persistence of economic imper......nial world and the enduring contr......elded by great powers even after the end of formal empire. The book reveals how emerging powers are expanding......ical contexts. The Handbook highlights the significance of economic imperialism in the structures, relations, proces...
- 内容細目...imperialism in theory and in prac......Ness Part one: Theory Imperialism......st imperialism theory: Continuity......Noonan Marxist theories of imperialism in the post-cold war ......fe Can Gürcan Theories of international ......Shireen Moosvi The clash of interpretation......onal relations theory / Chamsy El......gy, and making the world market /......perialism from the eleventh century to the twenty-first c......velopment, and the north-south di...... labour within the contours of imperialism: A......olonization in the Indigenous Ame......s Imperialism, the mismeasurement of poverty, and the masking of global exploitatio...
- 並列タイトル等（連結）Handbook of economic imperialism
紙図書
国立国会図書館
- 内容細目...ssia's Regions The Six Waves of Russian Region......Map-making and the Holy Springs of the Orel Region Ho......ty Branding in the Russian Provin...... Identities in the Urals The Strange Case of a Regional Cul...... Sverdlovsk in the Perestroika Ye......sei Ivanov and the Aesthetic Management of Ural Regional ......l Identity and the Legacy of the Gulag and Stal......tities outside the Orthodox Zone ......: Dealing with the Soviet Past in the Volga-Ural Region Why Does Ru...
紙図書
国立国会図書館
- 要約等"European Perceptions of China and Perspectives on the Belt and Road ......s a collection of fourteen essays on the way China is p...... Europe today. These perceptions - and they are multiple ......y important to the People's Republic of China as the country grappl......minent role on the international ...... to terms with the technological,......nomic advances of the Belt and Road Initiative. The authors are, on the whole, senior academics speci...
- 内容細目...lace : Europe, the EU and the new Chinese Ce...... Spain's views of china : the economy is the key / Mario Es......g relations in the context of the Ukrainian-Russ......m socialist brothers to the post-Cold War ......ungarian views of the Belt and Road Initiative power game balance i......n : what could the government-sup......FDI learn from the Russian preced......: an appraisal of the effect of the Belt and Road ......ina's image in the Czech Republic......dia reflection of elite policies......ractions with, the Chinese in Hun...... / Greg Simons The spiritual roots of typical Europe......n) evaluations of China / Kaspars Klavins The h...
紙図書
国立国会図書館全国の図書館
- 内容細目Acknowledgments Acronyms The politics of big brand sustainability The eco-business setting The eco-business m......business tools of supply chain power The supply chain eco-business of brand growth Eco-business gov...
紙記事
国立国会図書館全国の図書館
紙図書
国立国会図書館全国の図書館
- 要約等... dimensions in the politics of image and aid.......search fields, there is little sc......understand how the two areas relate to one another. However, int......nt doctrine in the US, UK and els...... suggests that they are integrated-or at the very least should be-at the level of national strat......ders a variety of cases in diver...... a combination of theoretical and co......aid and image. The result is a te......ish a new body of knowledge on h......ic diplomacy, soft power and the national image......nging not just the communication of aid, but its wider strategies...
- 内容細目... dimensions in the politics of image and aid ......mmunication at the crossroads of development, p......diplomacy and soft power / James Pamment The business of bilateral bran......velopment, and the remaking of the nation-state :......un (Karen) Lee The slow re-unification of development as......vities through the Swedish Instit......ic diplomacy : the case of Turkey and Som......anueva Ulfgard Power relations in d......ent perception of China's "One B......metallic band" of containment? / Larisa Smirnov...