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図書
edited by Norman K. Denzin, Yvonna S. Lincoln.SAGE[2018]<EA3-S6>
国立国会図書館全国の図書館
  • 要約等...nd practice of qualitative inquiry. Repre...... the future of qualitative research. The Fifth Edition contains 1...
  • 内容細目...nd practice of qualitative research / Norman K. De....... A history of qualitative inquiry in soc......nd educational research / Frederick Er......nd politics in qualitative research / Clifford G. ......stians Ethics, research regulations, a...... Guba Feminist qualitative research in the milleni......lesen Feminist qualitative research : emerging lin...... a letter to a research class / Margar......l pedagogy and qualitative research: advancing the......f Inquiry. The marketization of research : implications for qualitative inquiry / Juli......ethnotheatre : research as performance......ipatory action research on state violence : bearing w...
  • 件名Social sciences--Research. Qualitative research. Society. Qualitative Research. Social Sciences--methods.
図書
Routledge2009.<DH413-B29>
国立国会図書館
  • 内容細目v. 1. The nature and scope of marketing research v. 2. Qualitative marketing research : approaches, ....... Quantitative marketing techniques ...... challenges in marketing research.
  • 件名Marketing research. Marketing research -- Methodology.
図書
Kogan Page2009.<DH413-B42>
国立国会図書館
  • 要約等Qualitative research is a powerful ...... in conducting marketing research into customer ......tisfaction and market segmentation, among other marketing areas. Its ...... observational research. Because of it......ychologist and market research practitioner, ......the history of qualitative research, its purpose a......o quantitative research, ethical issue......nd communicate research results. She p......s within which qualitative research operates and uses case studie...
  • 内容細目Market research: the big picture How 'qualitative' fits within t......wider world of research The nature of qualitative research The business of qualitative research Research issues that call for qualitative methods Qualitative research methodologies ...... other) skills Research stimuli Projec......nt Designing a qualitative research project Managing a qualitative research project The 'h...... Communicating qualitative research outcomes Multi-country qualitative studies.
  • 件名Marketing research. Qualitative research.
図書
edited by Norbert F. Schneider, Michaela KreyenfeldEdward Elgar Publishing2021<EC84-D6>
国立国会図書館全国の図書館
  • 要約等... comprehensive Research Handbook tracks the latest de...
  • 内容細目...nces in family research Welfare state ......ives in family research / Bernhard Nau......ives in family research Digital family research / Nicolas M. L......ette E. Fasang Qualitative longitudinal research in family soci......ce and partner markets / Jan Van Bav......der and labour market outcomes / Anna Matysiak and ...
  • 件名Families--Research--Handbooks, manuals, etc Families--Europe Families Families--Research Europe
図書
Vahid Jafari-Sadeghi, Hannan Amoozad Mahdiraji, Léo-Paul Dana, editorsSpringer[2021]<DH231-D19>
国立国会図書館
  • 要約等...l dimension in researching internation......ers focused on qualitative and quantitati......used by future researchers in the fiel......eneurship. The qualitative cluster covers......al reading for researchers, scholars and practitioner...
  • 内容細目...ctives Part I: Qualitative Research Streams: Conce......Es and Distant Markets: The Networki......R Framework in Research Design Entrepr......ation Part II: Qualitative Research Streams: Liter......er Opportunity Research: Topic Modelli......iew and Future Research Agenda Interna......view Part III: Qualitative Research Streams: Empir......: Quantitative Research Streams: Appli......reneurial, and Market Orientation To......-Tech Emerging Market: The Role of I......: Quantitative Research Streams: MCDM ......: Quantitative Research Streams: Optim...... International Markets Using Green Entrepreneurial ...
図書
edited by Catalina Goanta, Sofia Ranchordás.Edward Elgar Publishing[2020]<A491-D5>
国立国会図書館
  • 要約等... of influencer marketing."
  • 内容細目... on influencer marketing : dynamic i......nfluencers : a qualitative study on teena......ler Influencer marketing as labour :...... contracts : a qualitative empirical stud......iss influencer market / Catalina Goa...... in influencer marketing practices /......y of empirical research on social media influencers /...
  • 件名... Vertragsrecht Marketing Social Media Influencer Re...
図書
E. Elgarc2006.<DH413-B22>
国立国会図書館
  • 内容細目History of qualitative research methods in marketing / Sidney J.......ed theories in marketing and consume......meaning in the marketplace / David G......ulie L. Ozanne Qualitative research in advertising......Linda M. Scott Qualitative historical research in marketing / Terrence ......G. Brian Jones Researching the culture...... Jacob Ostberg Researching brands ethn......er : selecting research contexts for t......nd produced in market(ing) research / Gillian C. H......od in consumer research / Steven M. Ka......n interpretive research : an applicati......elicitation to research sensitive topi......ds in consumer research / Richard Elliott and Andrea ...
  • 件名Marketing research -- Methodology. Consumers -- Research -- Methodology. Qualitative research -- Methodology.
記事
長島 直樹<Z4-405>経営論集(100):2023.3p.57-71
国立国会図書館全国の図書館
  • 並列タイトル等(連結)Qualitative Research for Marketing Variables
  • 並列タイトル等Qualitative Research for Marketing Variables
図書
Dominika MaisonRoutledge2019
全国の図書館
  • 件名Marketing research Qualitative research
  • 件名(識別子)Marketing research Qualitative research
図書
M.E. Sharpec2010.<DH411-B108>
国立国会図書館
  • 内容細目On the marketing discipline ......ic realism and marketing research On science/nonscience, qualitative methods, and marketing research On truth and marketing research On objectivity and marketing research On the resourc......ry, Alderson's market processes theory, and R-A the...
  • 件名Marketing. Marketing research.
図書
edited by Bikramjit Rishi and Subir Bandyopadhyay.Routledge2018.<DH411-B222>
国立国会図書館
  • 内容細目...l Pal, Defence Research & development ......' social media marketing : implicati......d Social media marketing for b2b : f......dvertisement : qualitative and thematic a......oye, Questbury Research Services, UK S......n social media marketing Anil bhat, ......plications for marketing in emerging markets' / Ogechi Ade...... for political marketers / Devinder Pal Singh, Punj...
  • 件名Internet marketing. Social media--Marketing. Social marketing. Customer relations.
図書
edited by Paul McDonaldRoutledge, Taylor & Francis Group2022<EC235-D29>
国立国会図書館全国の図書館
  • 要約等...dia industries research, this major co......dia industries research and teaching. ......ution to media research, this volume is essential rea...
  • 内容細目...ock Origins of research into media ind......s of media and marketing convergence......n media policy research / Maria Michal......dia management research / Ulrike Rohn ......a and internet research / David Hesmon......dia industries research / Ramon Lobato......dia industries research Anamik Saha Me......tent, national markets and regulator......s optimization research : towards a sh......dia industries research / Patrick Vond......efits of media market research in the digital......tt Numbers and qualitative media industries research / Jade Miller Teaching media ...
図書
edited by Michiru Nagatsu and Attilia Ruzzene.Bloomsbury Academic2019.<EC1-B127>
国立国会図書館全国の図書館
  • 内容細目...erdisciplinary research / Michiru Naga......ns on decision research and its empiri...... : reassessing marketing models to d......sumer behavior research / Attilia Ruzz......mechanisms and qualitative causal inferen......mechanisms and qualitative causal inference in the socia...
図書
Routledge2009.<D2-B174>
国立国会図書館
  • 内容細目...nt Benefits of marketing Brand equit......ge Controlling marketing activities ......lysis Database marketing Demographic......(quantitative) research Direct marketing Environment......e Exploratory (qualitative) research Facility desig......ality Internal marketing Location analysis Market exposure decisions Market potential Market segmentation Marketing Marketing communications Marketing mix Marketing orientation Marketing plan Marketing planning Marketing research Mass communica......ecisions Niche marketing Objective a......y data Product market analysis Produ......nd value based marketing Questionnaire -- Research design Research methodology R...
  • 件名Marketing -- Encyclopedias.
図書
edited by Kate Grantham, Gillian Dowie, and Arjan de HaanRoutledge2021<EF73-D45>
国立国会図書館全国の図書館
  • 要約等...iers to labour market access for wom......i-disciplinary research emerging from ......ldcare, labour market segregation, a...... for students, researchers, practitioners, and policy...
  • 内容細目...th, and labour markets / Naila Kabee......s : why labour markets are failing w...... : comparative qualitative evidence from ......ons and future research priorities for women's econom...
  • 著者標目Grantham, Kate E. Dowie, Gillian Haan, Arjan de International Development Research Centre (Canada)
図書
Sage Publicationsc2006.<DH413-B18>
国立国会図書館全国の図書館
  • 内容細目...nging world of marketing research / Rajiv Grover......ns Structuring market research departments an...... "Really Good" researchers want of one...... learning with qualitative data / Eric J.......onse biases in marketing research / Hans Boumgar......eenkamp Online marketing research / Jeff Miller ......gies in online research / Scott M. Smi......rald S. Albaum Marketing decison sup......rt models: the marketing engineering......ival models in marketing / Pradeep K...... Cook Modeling marketing mix / Gerar......r satisfaction research / Richard L. O......nd calculating marketing ROI / Rolan...... International marketing research / V. Kumar Market...
  • 件名Marketing research. Marketing -- Recherche. Marktonderzo...
図書
Agnes R. Quisumbing [and five others], editors.Springer2014.<DM376-B6>
国立国会図書館
  • 要約等...mens access to markets, financial se......n agricultural research, development, ......rticipation in research. The opening s......ender roles in markets and value cha......t agricultural research, development, ......e farmers. The research findings collected here provi...
  • 内容細目...e: The Role of Qualitative and Quantitati......IV: Gender and Markets: Moving beyon......y in Cash Crop Market Supply Chains ......in Rural Labor Markets PART V: Towar......e Agricultural Research, Development, ......o Agricultural Research, Development, ......n Agricultural Research and Development: Rationale an...
図書
Oxford University Press2010.<A121-B149>
国立国会図書館全国の図書館
  • 内容細目...eler Financial markets / Julia Black......mpirical legal research / Herbert M. K......mpirical legal research / Lee Epstein ......drew D. Martin Qualitative approaches to ......mpirical legal research / Lisa Webley ......mpirical legal research / Laura Beth N...... and empirical research / D.J. Galliga......mpirical legal research and policy-mak......mpirical legal research in the law school curriculum ...
  • 件名Jurisprudence -- Research. droit -- empirisme -- philos...
  • 並列タイトル等(連結)Handbook of empirical legal research Empirical legal research
図書
Finn R. Førsund.Springer[2015]<ND141-B11>
国立国会図書館
  • 内容細目...odel framework Qualitative results Interi......ontinued: Some qualitative implications T......ropower ch. 11 Market power Monopoly...... Oligopolistic markets Monopoly and ......ve electricity markets Market designs Investments.
  • タイトル標目International series in operations research & management science ; volume...
図書
Poyeen Pub.c2005.<DH413-B27>
国立国会図書館
  • 内容細目... U.S. Hispanic market / Jonathon R. ...... U.S. Hispanic market / Derene Allen...... Roger Selbert Qualitative and quantitative research strategies / M...... Tony Malaghan Marketing to U.S. Hispanics online /...
  • 件名...States. Target marketing -- United S......-Unis. Cibles (Marketing) -- États-Unis. Médias lat...
  • 並列タイトル等(連結)Hispanic marketing and public relations