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Advertising in MENA goes digital (Routledge research in cultural and media studies ; 124)

Advertising in MENA goes digital (Routledge research in cultural and media studies ; 124)
紙図書
Ilhem Allagui.Routledge2019.<DH435-P3>
国立国会図書館
  • 要約等...nal and global advertising in the Middle ......e evolution of advertising practices, audiences, digital...
  • 内容細目...umers : on new advertising trends and practices Advertising humor in the MENA region Advertising to consumers i......ligious season Advertising to women in th...... region Online advertising as a revenue s......cy : political advertising in the post-Arab uprisings.
  • 件名Advertising--Middle East. Advertising--Africa, North. Internet advertising--Middle East. Internet advertising--Africa, North......Africa, North. Advertising. Digital media. Internet advertising. North Africa. Middle East.

Global advertising practice in a borderless world (Routledge studies in international business and the world economy ; 66)

Global advertising practice in a borderless world (Routledge studies in international business and the world economy ; 66)
紙図書
edited by Robert Crawford, Linda Brennan and Lukas Parker.Routledge2017.<DH428-B91>
国立国会図書館
  • 内容細目Introduction Globalisation of advertising : an overview ...... branding, and advertising's stakeholders......awford Digital advertising and the new world of "viral" advertising / Lukas Parker......ennan American advertising and the politi......lobal creative advertising / Mensa Marta ...... UK and global advertising industry / Matthew Hook Advertising in Western Eur......ia Ivana Mamic Advertising market in Cent...... case study of advertising market in Pola......omasz Domanski Advertising cultures and g......liams Olatunji Advertising in the Middle ......Western Asia : advertising culture and gl...... Jazani Indian advertising in the context of globalisati...
  • 件名Advertising. Internet advertising. Globalization--Social aspect...

Market driven political advertising : social, digital and mobile marketing (Palgrave studies in political marketing and management) (Palgrave pivot)

Market driven political advertising : social, digital and mobile marketing (Palgrave studies in political marketing and management) (Palgrave pivot)
紙図書
Andrew Hughes.Palgrave Macmillan[2018]<A251-B201>
国立国会図書館
  • 要約等...a of political advertising beyond televis......tal and mobile advertising enables political marketers t...
  • 内容細目...e of political advertising Weapons of mas......bile political advertising Political advertising: practitioner lessons for 201...
  • 件名Advertising, Political--Te......ts. Cell phone advertising--Political aspects. Social me...

提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking : Best Practices for Video-Ad Placement and Delivery Based on Consumer Neuroscience Measures

提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking : Best Practices for Video-Ad Placement and Delivery Based on Consumer Neuroscience Measures
紙記事
KIMBERLY ROSE CLARK, KENNETH RAJ LESLIE, MANUEL GARCIA-GARCIA, MATTHEW L. TULLMAN<Z4-522>日経広告研究所報 / 日経広告研究所 [編]52(6)=302:2018.12・2019.1p.104-86
国立国会図書館全国の図書館

The new typography in Scandinavia : modernist design and print culture (Cultural histories of design)

The new typography in Scandinavia : modernist design and print culture (Cultural histories of design)
紙図書
Trond KlevgaardBloomsbury Visual Arts2021<KC531-D2>
国立国会図書館
  • 内容細目...: Printing and advertising cultures Modif......d practices of advertising Section II: Printing and soci...

Social media law and ethics

Social media law and ethics
紙図書
Jeremy Harris LipschultzRoutledge2022<AU-471-D1>
国立国会図書館
  • 要約等...lic relations, advertising and journalism curricula. Cas...
  • 内容細目...ade Commission Advertising, PR, and social marketing Int...

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. 8th ed.

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. 8th ed.
紙図書
Pearson Prentice Hallc2009.<X>
国立国会図書館
  • 内容細目...ntroduction to advertising Advertising's role in marketing Advertising and society Pr......ative, too How advertising works The cons......d breakthrough advertising The creative s......ations Special advertising campaigns Evaluation of effec...
  • 件名Advertising.
  • タイトル標目Advertising.

From the Journal of Advertising Research, a publication of the Advertising Research Foundation of the U.S.: Lessons from online practice: new advertising models

From the Journal of Advertising Research, a publication of the Advertising Research Foundation of the U.S.: Lessons from online practice: new advertising models
紙記事
Stephen D. Rappaport<Z4-522>日経広告研究所報 / 日経広告研究所 [編]41(6) (通号 236) 2007・08.12・1p.1～7
国立国会図書館全国の図書館

Digital advertising / Andrew McStay.

Digital advertising / Andrew McStay.
紙図書
Palgrave Macmillan2010.<DH428-B62>
国立国会図書館
  • 要約等... potential for advertising and marketing.......e practices of advertising in these envir......ia Studies and Advertising"--Provided by publisher.
  • 内容細目...ent of Digital Advertising Forms and Cont......hes to Digital Advertising Policy and Regulation Creativ...
  • 件名Advertising media planning. Advertising. Digital media.

The European unfair commercial practices directive : impact, enforcement strategies and national legal systems (Markets and the law)

The European unfair commercial practices directive : impact, enforcement strategies and national legal systems (Markets and the law)
紙図書
edited by Willem Van Boom, Amandine Garde, Orkun Akseli.Ashgate[2014]<AE5-411-B232>
国立国会図書館
  • 内容細目...ing misleading advertising laws : incentives of bona and...

Toward an integrated approach to narrative generation : emerging research and opportunities (Advances in linguistics and communication studies (ALCS) book series)

Toward an integrated approach to narrative generation : emerging research and opportunities (Advances in linguistics and communication studies (ALCS) book series)
紙図書
Takashi OgataIGI Global, Information Science Reference, an imprint of IGI Global[2020]<KE81-D33>
国立国会図書館

Sociological reflections on the Covid-19 pandemic in India : redefining the normal

Sociological reflections on the Covid-19 pandemic in India : redefining the normal
紙図書
Gopi Devdutt Tripathy, Anurita Jalan, Mala Kapur Shankardass, editorsSpringer[2021]<EC1-D12>
国立国会図書館全国の図書館

The new european law of unfair commercial practices and competition law / Bert Keirsbilck.

The new european law of unfair commercial practices and competition law / Bert Keirsbilck.
紙図書
Hart Pub.2011.<AE5-411-B150>
国立国会図書館
  • 内容細目...ctions and B2B advertising and unlawful comparative advertising Misleading B2C omissions Aggr...

Japanese design law and practice (Max Planck series on Asian intellectual property law ; volume 18)

Japanese design law and practice (Max Planck series on Asian intellectual property law ; volume 18)
紙図書
edited by Christoph Rademacher, Tsukasa AsoWolters Kluwer[2021]<A411-D39>
国立国会図書館全国の図書館
  • 内容細目.../ Yasushi Kato Advertising Design / Toshifumi Saito Prod...

Advertising, commercial spaces and the urban / Anne M. Cronin. (Consumption and public life)

Advertising, commercial spaces and the urban / Anne M. Cronin. (Consumption and public life)
紙図書
Palgrave Macmillan2010.<DH428-B57>
国立国会図書館
  • 内容細目... vernacular of advertising: public space, commercialisat...
  • 件名Advertising -- Social aspects. Advertising, Outdoor -- Social aspects. P...

The uses of literature in modern Japan : histories and cultures of the book (SOAS studies in modern and contemporary Japan)

The uses of literature in modern Japan : histories and cultures of the book (SOAS studies in modern and contemporary Japan)
紙図書
Sari Kawana.Bloomsbury Academic2018.<GB621-B16>
国立国会図書館全国の図書館
  • 要約等...of editors and advertising campaigns, the interplay betw...
  • 内容細目...inflation, and advertising battles Reading beyond the li...

The 2020 presidential campaign : a communications perspective

The 2020 presidential campaign : a communications perspective
紙図書
edited by Robert E. Denton Jr.Rowman & Littlefield[2021]<AU-251-D52>
国立国会図書館
  • 要約等...gies, debates, advertising, the use of new media, news c...
  • 内容細目...Voth Political advertising in the 2020 U.S. Presidential...

The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.

The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
紙図書
Sage Publications2007.<DH428-B30>
国立国会図書館
  • 内容細目...ew Handbook of advertising A brief history of advertising Integrated mar......and principles Advertising and brand equi......ection II: How advertising works Understanding advertising effectiveness ......umer memory in advertising Emotions in advertising Metaphor in advertising Section III: Advertising practice Clien......hits the road" Advertising tracking Advertising response models Advertising effectiveness ......on V: Planning Advertising creativity: ba......sh view of the Advertising budget process......ection VI: The advertising environment Advertising regulation ; Advertising ethics: a mult......heory approach Advertising across cultures Advertising t...
  • 件名Advertising. Advertising -- Handbooks, manuals, etc. R...

提携研究機関誌からの論文紹介 ARF『Journal of Advertising Research』より Endorsement practice

提携研究機関誌からの論文紹介 ARF『Journal of Advertising Research』より Endorsement practice
紙記事
B. Zafer Erdogan, Tanya Drollinger<Z4-522>日経広告研究所報 / 日経広告研究所 [編]43(4) (通号 246) 2009.8・9p.116～107
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A practical approach to planning law / Victor Moore. 11th ed. (A practical approach)

A practical approach to planning law / Victor Moore. 11th ed. (A practical approach)
紙図書
Oxford University Press2010.<AG-451-B3>
国立国会図書館
  • タイトル標目Practical approach series