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- 要約等... the classical and contemporary marketing theories and their practica......sed edition of Marketing Management,...... new classical and contemporary c......erdisciplinary and cross-function......, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues......inking, understanding and future applica...... terms, review and discussion questions and a practice qui......ovide students and instructors wi......or discussion. Marketing in Action: ......apply concepts and theories to ac......l world issues and suggest websites for more inf...
- 内容細目... the Embryonic Market Environment Glossary Company ...
- 件名Marketing--Management Marketing--Management.
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- 要約等The Composting Handbook provides a......ce, principles and best practices...... opportunities and challenges con...... into a useful and marketable product. C......ll-established and increasingly i......hod to recycle and add value to o......ustries, farms and the environmen......r plant growth and environmental ......he Composting Handbook expands on previously......, new subjects and new practices,......h, engineering and industry exper...... In both depth and breadth, it co......nmental issues and impacts, busin......ledge, safety, and the qualities, uses and markets for the compo......he Composting Handbook is an invaluable referenc...
- 件名Compost--Handbooks, manuals, etc Compost--G...
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- 要約等Emphasize the many aspects of marketing. Four key d......ns of holistic marketing are woven t......text: Internal marketing—ensuring ev......es appropriate marketing principles,......nt. Integrated marketing—ensuring th......g, delivering, and communicating ......e are employed and combined in the best way. Relationship marketing—having rich, multifaceted relationships with custo......annel members, and other marketing partners. Performance marketing—understanding returns to ...... business from marketing activities and programs, as w......oader concerns and their legal, e......hical, social, and environmental effects
- 内容細目Part 1. Understanding Marketing Management. 1. Defining Marketing for the New...... 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights. 3......ng Information and Forecasting Demand ; 4. Conducting Marketing Research Pa......g-term Loyalty Relationships ; 6. Analyzing Consumer Markets ; 7. Analyzing Business Markets ; 8. Tapping into Global Markets Part 4. Building Strong Brands. 9. Identifying Market Segments and Targets ; 10. Crafting the Brand Positioning ; 11. Creating Brand Equity ; 12. M......ng Competition and Driving Growth...... 14. Designing and Managing Servi......ntroducing New Market Offerings ; 16. Developing Pr...
- 件名Marketing--Management Marketing--Management.
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- 内容細目...ature of Sport Marketing The NBA and Global Marketing Strategy We......he Competitive Marketplace Sport Marketing Defined Marketing Myopia in S......eness of Sport Marketing Chapter 2 Strategic Marketing Management ......cker Room Talk Marketing Planning Process Strate......ion, Position, and Purpose Strate......trategic Goals and Objectives Str......velop a Ticket Marketing, Sales, and Service Plan S...... Integrate the Marketing Plan Into a......ep 5 - Control and Evaluate Imple......t-Point Ticket Marketing, Sales, and Service Plan M......apter 3 Understanding the Sport C......, Involvement, and Commitment Environmental Fact...
- 件名Sports--Marketing.
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- 要約等...n the business and management of ......ges of bidding and hosting decisions, through planning and organisation, ......ng the history and evolution of the tournament and the geopolitic...... which bidding and hosting decisi......the key issues and debates which ......rom governance and corruption to security and the media, and looks closely ......he event, from planning and finance to marketing and fan engagement......every chapter, and the book also ......o fully understand global sport business today"-...
- 内容細目...nagnostopoulos and Dan Parnell A ......vin D. Tennent and Alex Gillett Bidding and hosting decisi...... Kamilla Swart and Rauf Mammadov Politics and geopolitics in......stelle E. Brun and Carole Gomez D...... international relations, soft power and the world cup ...... Tim Pawlowski and Georgios Nalba......aldine Zeimers and Bram Constandt Environment and sustainability......Austin Anahory and Rony Epelbaum ......Daniel Plumley and Rob Wilson Planning and organising FIF......bastian Merten and Mathieu Winand Planning, sourcing, and managing resou......Eric C Schwarz and Michael M. Gol......ngaging fans / André Bühler Managing risk and ...
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- 内容細目...urpose of your marketing plan Fashioning your marketing plan Implementing your marketing plan Constr......g your written marketing plan report......Assessing your marketing plan Revising and updating your marketing plan (lather, rinse, and repeat) Sample marketing plans. Example 1, Marketing plan from a......ary Example 2. Marketing plan from a......e 1 Example 3. Marketing plan from a......e 2 Example 4. Marketing plan from a......ix 2. Activity planning feedback Appen......ts Appendix 6. Marketing timeline for standing annual acti......ublic relation/marketing request Appendix 8. Flier ...
- 件名...es. Libraries--Marketing. Electronic......ion resources--Marketing. Libraries-......United States--Marketing--Case studies.
デジタル電子書籍・電子雑誌図書
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- 要約等...areas: finance and banking; accounting; marketing; management; and information sy......administrators and scholars from leading busines...
- 内容細目...siness schools and programs Adver......g data Bonds Brands and branding Budgets and budgeting Bure......iness-business marketing (B2B) Capit......tments Capital markets Careers : an ......ent Careers in marketing Certificati......s, licensures, and designations C......on Compilation and review service......sumer advocacy and protection Consumer and business produ......tion, training and development Co......responsibility and organizational......el cards Crime and fraud Crowdfun......ishing Digital marketing Discount st......rsity, equity, and inclusion in t......us Act of 2008 and the American Recovery and Reinvestment Act of 2009 Econ...
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- 内容細目Why nonprofit and public sectors...... Communication and persuasion Aut......ty, influence, and power Boards V......sion, mission, and planning Changing envir...... coordination, and quality Fiscal......acy, lobbying, marketing, and public relations Political skil......rkplace Understanding oneself and others Training and developing staff Collaboratio...
- 件名...ibraries--Aims and objectives--United States. Pu...
- 著者標目Evans, G. Edward, 1937- Christie, Holland.
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- 要約等...ecent research and hot topics in ......eviewed papers and excellent arti......overed include market analyses of va......cy, issues of land for which the ......nown, disaster and real estate va......imization plan and its influence ......tate, big data and ICT technology......tate business, and public real es...... fields of law and economics, reg......rchitectonics, and related areas......., regulations, and traditional cu......rowing rapidly and are catching u......essons learned and know-how accum...... practitioners and policymakers not only in Japa...
- 内容細目Part 1. Real Estate and the Legal Syst......n: Real Estate and the Legal Syst......gal issues of land plots with unk......cs Chapter 4. Land plots with unk......owners: Causes and legal measures......r 5. Realities and Challenges of Land Issues in the ......actors of the Land Acquisition Sy......ate tax system and real estate market in Japan Chapt......ate tax system and real estate market in Japan Chapt......sets Valuation and Assessor Educa......cquisition of land usage for a sc......ission levels, and the eect on sa......al real estate market: a questionnai......n residential land value and the distance to the center of...
- 件名...tax--Japan Law and economics Urba......nistrative law Marketing Administrative law. Law and economics. Marketing. Real property. Real prope...
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- 要約等...onomic effects and challenges of ......Russian energy and Ukraine's political relationship with the Eu......between Russia and Ukraine, highl......ally for China and the Asian cont...... challenges to relations between the EU, China and Russia caused ...... EU), military and humanitarian a......es to Ukraine, and the risks of r......yses the risks and benefits of po...... of diplomatic and economic relations between the West, Russia and Ukraine. The f......to researchers and policy-makers ......opean politics and integration, and macroeconomics more broadly
- 内容細目...-Ukrainian War and contextual fac......ar 3. The West and Russia : frozen relations between the UK and Russia for dec......ntries 7. Asia and the global eff......onomic aspects and multinational ......inian refugees and Ukrainian gues......n EU countries and their effects on Ukraine and the EU 10. Key......ration aspects and EU enlargement......rage, effects, and potential chal......e rule of law, and democracy belo......ssian economic relations in 2021 (Feder......in assumptions and selected resul......ms for Ukraine and neighboring co......s of crude oil and coal Annex I. ......onomic affairs and Energy, 2015) Annex J. Sancti...
- 件名International economic relations Ukraine Confli......reign economic relations Russia (Federation)--Economic...
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- 要約等... entire sports and recreation ind...... intelligence, market research and business analy......orting leagues and teams, related......s broadcasting and retailing. Sports and professional a......ertising, merchandising and marketing opportuniti......rends analysis and sports industr...... major leagues and their revenues......orts equipment and technologies, ......ion into China and sports related......iness glossary and a listing of s...... manufacturers and sports sector ......s descriptions and up to 27 executives by name and title." --
- 内容細目...Digital Access and Investment Sav......key League) Expands 6) Television......icant Revenues and Sponsorships 8......r Compensation and Benefits 11) G...... Professionals and Amateurs Alike......e Data/Apparel and Shoe Manufactu......ensable/Sports Marketing Booms in Ch......e Technologies and Features Boost......mented Reality and 3-D Technologi......cluding Sports and Activity-Based......) 3-D Printing and Robotics Revol......cture of Shoes and Fabrics 26) Ex......orts Equipment and Social Media C......y Technologies andDemographics Ch......try Statistics and Market Size Overview Global Sports I...
- 並列タイトル等（連結）Plunkett's sports and recreation ind......ac 2024 Sports and recreation industry almanac 2...
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- 要約等... the COVID-19 pandemic. This econ...... its own basis and differs from o......for prosperity and human wellbein......f coronavirus, and a global pandemic have force......to save people and revive economi......he disruptions and gaps in the va......to overcome it and revive economi......rent countries and explores probl...... II, Part III) and the social sec......ality, public, and corporate mana......to two volumes and four parts, a holistic and systematic per......t to academics and practitioners ......administration and economics, par......r in Economics and Professor in the Asset Manage...
- 内容細目...-COVID economy and statehood / Vl......conomy: public and private aims :......e coronavirus pandemic / Lydia S.......assarova, Aleksandr S. Voronov, Z......omy after the pandemic / Aleksei ......n of the state and business at th......economy issues and international ......economy / Aleksandr P. Tsypin, Ma......kia : measures and results / Kata......st-COVID world and their economic......va ; ESG risks and opportunities ......D period / Alexander S. Yukhno, N......; Trust issues and value co-creat...... period / Aleksandr E. Bukharov, ...... Malygina, Alexandr V. Chernov Financial and insurance sect......U.S. insurance market in response to COVID-19 / Ele...
- 件名COVID-19 Pandemic, 2020---Ec......onomic policy Pandémie de COVID-19, 2020---Aspe...
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- 要約等...e of COVID-19 pandemic. The impac...... how countries and governments co...... The COVID-19 pandemic has forced......es to maintain and build relationships with consu......nomic hardship and respect for threats to life and livelihoods that have changed...
- 内容細目...ssful response and re-open strate......Transformation and Organization D......uring Covid19 Pandemic Artificial Intelligence and Healthcare: Th......ayment during Pandemic Outbreak (......a in COVID-19 Pandemic The e-lear......ng of students and university brand Image (Post CO......ght of Corona Pandemic From Offli...... of Challenges and Opportunities ...... the COVID-19 Pandemic in the UAE......of the Corona Pandemic Using Innovation and Ecosystem to T......y (FFF) Understanding the influen...... during normal and COVID-19 pandemic situation ......t of Covid-19 Pandemic on Busines......ems Innovation and Entrepreneurship and how to c...
- 件名COVID-19 Pandemic, 2020---Ec......repreneurship Pandémie de COVID-19, 2020---Aspe...
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- 内容細目...e report Scope and methodology Ke...... the report Demand for waterborne and multimodal transport Size and historical gro......atterns of IWT and coastal shippi......ctions for IWT and coastal shippi......modity tonnage and tonnage distri......ion by mode Inland and coastal shippi......egional routes and modal competit......Primary intra- and interregional ......kong delta IWT market structure Ship......iver transport Market structure for ......osition of IWT and coastal shippi...... Supply chains and logistics cost......clusions on demand Supply-side co......erways, ports, and fleet Institut......r the waterway and port sectors Waterway infrast...
- 件名Inland water transportation--Vietnam...
デジタル電子書籍・電子雑誌図書
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- 要約等...ement theories and applications, ......h as aggregate planning, benchmarking,......in management, and much more.
- 内容細目v. 1. Accounting. Aggregate planning. Aging and work motivation. Arbitration and mediation. The art and science of man......nsactions. B2C marketing. B2G. Balan......rd. Bar coding and radio frequenc......ider. Big data and data analytics......ss disruptions and transformation....... Business law and contracts. Bus......oups. Capacity planning. Career develo......nature of mid- and late-careers. ......puter networks and security. Comp......r-aided design and manufacturing.......current design and engineering. C......ict management and negotiation. C......r. Contingency planning. Continuing education and lifelong learning trends. Con...
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- 要約等...ower of modern marketing and PR to communic......se visibility, and increase sales......wing how large and small companies, nonprofits, and other organiza......hmark guide to marketing and PR, updated wi......t social media and marketing trends, tools, and real-world exa......e New Rules of Marketing & PR, 4th E...... the future of marketing, an interna......ower of modern marketing and PR to communic......se visibility, and increase sales......hows how large and small companies, nonprofits, and other organiza......g case studies and real-world exa......les of content marketing and inbound marketing success, this is a practic...
- 内容細目.... Social media and your targeted ......is, listservs, and your audience ......ogs, blogging, and bloggers ; A b......blog) ; Understanding blogs for marketing and PR ; Monitor b......today 6. Audio and video drive ac......ting ; Putting marketing back in mus......resh explosive marketing ; Monitorin......litate mashups and spread your id......l buzz for fun and profit ; The V......rilled cheese sandwich and Jerry Garcia's......ching a global marketplace ; Putting......an science 10. Marketing and PR in real time : Real-time marketing and PR ; Develop y...... building your marketing and PR plan : What......Buyer personas and your organization ; The buyer...
- 件名Internet marketing. Public relations.
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- 要約等...his pertinent Handbook provides a......of the present and future dimensi......ve parts, the Handbook employs ec......f the benefits and costs of renew......methodological and empirical dime...... enlightening Handbook will be be...... environmental and energy policy ......ergy economics and environmental economics"--
- 内容細目1. Introduction to the handbook on the eco......Pablo del Río and Mario Ragwitz ......nergy 2. Costs and benefits of th......f, Julia Panny and Anne Held 3. E......newable energy and related energy......hard Totschnig and Frank Sensfuß ......ngel Tarancón and Fernando Callejas-Albi......tàlia Caldés and Yolanda Lechón 6. Th......tàlia Caldés and Yolanda Lechón 7. Gr......Pizarro-Irizar and Iñaki Arto Pa...... Davi-Arderius and Elisa Trujillo......ng electricity markets / Timo Gerres......lvaro Sánchez and Tomás Gómez ......elf-generation and collective ene......ergy democracy and tackling energ......, Haris Doukas and Yannis Maniatis Part V. Futur...
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- 内容細目Public library governance and the role of th......c library laws and policy Leaders......ace Innovation and planning Decision makin......brary Services and programs Staffing Marketing and public relations Program evaluation Financial planning Into the future.
- タイトル標目Library and information science text seri...
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- 内容細目Introduction / Andrew Alan, Sarah Hendry and Alistair Rieu-......y water rights and legal pluralis...... United States and India / Meliss......n Water rights and permitting : a......n van Rijswick and Andrea Keessen Water markets / Michael Han......ater pollution and water quality ......ler Governance and regulation of water and sanitation ser......chard Franceys and Paul Hutchings......d management / Andrew Allan Water allocation and management dur......Aziza Akhmouch and Delphine Clavreul Monitoring and enforcement : ......Roy C. Paddock and Laura C. Mulhe......quifers, lakes and rivers / Alist......ernational law and transboundary aquifers / Gabr...
- 件名Water--Law and legislation. Water-supply--Law and legislation. Water rights.
- 並列タイトル等（連結）Handbook of water law and policy
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- 内容細目...t Aviation law and regulation / Ronald Bartsch and Samantha Willi......tion economics and forecasting / ...... configuration and management / Lucy Budd and Stephen Ison Airport systems planning and design / Richa......ort management and performance / ......irport-airline relationship / Ian Humphreys and Graham Francis......ness models / Randall Whyte and Gui Lohmann Ai......areth Kitching and Peter Hind Air......e passengers / Andreas Wittmer and Gieri Hinnen A......ine scheduling and disruption man...... Cheng-Lung Wu and Stephen Maher ......Jackson Safety and security / Moh......uddus Airspace and air traffic management / Lucy...