検索結果 61 件
紙図書
国立国会図書館
- 要約等"This book examines computational and cognitive approaches to narra...
- 内容細目Introduction : an integrated approach to na......es Narratology and post-narratolo......rations for an integrated narrative gene......c narrative An integrated narrative gene......oward external and internal practices of narrati...
紙図書
国立国会図書館
- 要約等...dels, systems, and analyses of th......erary studies, and social science......ion/production and reception/cons......mption) models and systems for narratives, novel...
- 内容細目... comprehension and production : a......ity of Electro-Communications, Japan Surpri......Japan Practice and modeling of advertising communication strategy : sender-driven and receiverdriven...... without story and nostalgia effe......sity, Japan An integrated approach to na......: from mishima and kabuki to narr......ffect of using and prototyping on "need" solutio...
- 件名Communication models.
紙図書
国立国会図書館
- 内容細目...rt A. Peterson and Roger A. Kerin......ard P. Bagozzi and Ayalla A. Ruvio v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belc......uct innovation and management / e......aniel C. Bello and David A. Griffith v. 7. Cumul...
Brand media strategy : integrated communications planning in the digital era / Antony Young. 1st ed.
紙図書
国立国会図書館
- 要約等...today's media landscape offers more tools and platforms for ......n ever before. And with this rapi......g, what's not, and how to get the......act for your brand in a shrinking......economy. Media and brand expert Antony ......o grow their brands and are getting un...... the future of advertising in traditional media and how to judge t...... social media, and mobile phones ......arketing PR, branded entertainment, and product placem......crease their brand's exposure while staying on b...
- 内容細目Google and Facebook : how......ia planning to communications planning : en...... setting the brand media strategy communication goals Insight ......y in for the brand media strategy......ing consumer brand conversations ...... context helps advertising deliver more relevant communications Touch point s......gitizing the brand media strategy......bringing the brand media strategy......fe Measurement and metrics : making the brand media strategy accountable.
- 件名Branding (Marketing) Internet marke...
紙図書
国立国会図書館全国の図書館
- 要約等...or management. Integrated marketing—ensu......g, delivering, and communicating ......e are employed and combined in th......annel members, and other marketin......rketing—understanding returns to ......ing activities and programs, as w......oader concerns and their legal, e......hical, social, and environmental effects
- 内容細目Part 1. Understanding Marketing M......ing Strategies and Plans Part 2. ......ng Information and Forecasting Demand ; 4. Conductin......lding Strong Brands. 9. Identifyi......arket Segments and Targets ; 10. Crafting the Brand Positioning ; 11. Creating Brand Equity ; 12. M......ng Competition and Driving Growth...... 14. Designing and Managing Servi......ing Strategies and Programs Part ...... 17. Designing and Managing Integrated Marketing Chan......, Wholesaling, and Logistics Part...... 19. Designing and Managing Integrated Marketing Communications ; 20. Managing Mass Communications : Advertising, Sales Promotions, Events and...
紙図書
国立国会図書館
- 内容細目Section I: Overview Handbook of advertising A brief history of advertising Integrated marketing communications: provenance, practice and principles Advertising and brand equity Section II: How advertising works Understanding advertising effectiveness ......e of attitudes and attitude stren...... Reinforcement and low attention ......umer memory in advertising Emotions in advertising Metaphor in advertising Section III: Advertising practice Clien......creative brief and its strategic ......g: its history and its significan......hits the road" Advertising tracking Advertising response models Advertising effectiveness in contemporary...
- 件名Advertising. Advertising -- Handbooks, manuals, etc. Reclame.
紙図書
国立国会図書館
- 内容細目...t Organization and Sunil K. Mutto......c, spoc, smoc, and ssoc : the dig......n institutions and universities / Andreas Kaplan, ES...... relationships and community buil......rsity, New Zealand Social media m......ss School, Ireland and Monique Sherre......e, Dublin, Ireland Celebrities as human brands:an inquiry on......-creation of brand identities / D......ma, IIM Indore and Arunava Ghosh,......crecy, safety, and security of social media and smartphones / ......, contributing and consuming : ho......ersity of Auckland, New Zealand, Jodie Conduit......ide, Australia and John Fahy, The...... Limerick, Ireland Social media engagement and r...
- 著者標目Rishi, Bikramjit, 1978- Bandyopadhyay, Subir, 1958-
紙図書
国立国会図書館
- 要約等...eet publishing and its contributi......gious devotion and entertainment ......h as a crucial communication medium and an essential underpinning of ...
- 内容細目...int : typology and typography / Andrew Pettegree E......tween archives and libraries : to......472-1700 / Alexander S. Wilkinson, Alejandra Ulla Lorenzo and Alba de la Cruz Fifty thousand Veronicas : pr...... the fifteenth and early sixteent......, public order and theocracy in t......ia Bruni Bread and fairs : broads......aheli Commerce and good governanc...... the structure and typography of ......eet ordinances and the communication of governance ......n Verberckmoes and Violet Soen Th......tavus Adolphus and Charles I / Ja......t, chronicler, and broadsheet aut......le-sheet items and the utility of......an Cheap print and the academic market : the pri...
- 件名...-17th century. Communication--Europe--Histo......-16th century. Communication--Europe--History--17th centur...
紙図書
国立国会図書館
- 内容細目...keting The NBA and Global Marketi......ion, Position, and Purpose Strate......trategic Goals and Objectives Str......keting, Sales, and Service Plan S......ep 5 - Control and Evaluate Imple......keting, Sales, and Service Plan M......apter 3 Understanding the Sport C......, Involvement, and Commitment Env......earch in Sport and Entertainment ......f Segmentation Integrated Segmentation Strategies and Tactics Chapte......uct - Its Core and Extensions Gra......naging Sport Brands What Is Branding? Importance of Brand Equity Benefits of Brand Equity How Brand Equity Is Deve......hapter 8 Sales and Service Relationship Between ...
紙図書
国立国会図書館全国の図書館
- 内容細目...is constructed and contextual Tea......ays of knowing and the framework ......tive art / Alexander Watkins "But......gul Branstiter and Rebecca Halper......atherine Baird and Johnathan Howe......ompetencies to advertising students / Meg......idi R. Johnson and Anna C. Smedle......Ellen Neufeld, and Jessica Robins......Beth Wainscott and Joshua Bonde T...... enlightening, and energizing: re......iry in women's and gender studies......uliann Couture and Sharon Ladenso......rt information and visual literac......erly J. Whalen and Suzanne E. Zen......ic performance and study / Rachel......th sciences / Candace Vance Widening the thresho...
- 件名Information literacy--Study and teaching (Higher)
紙図書
国立国会図書館
- 内容細目New approaches to marketing communication New trends in ......n of companies and brands to stakeholde...... / Maurice Lvy and Dan Odonoghue Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daughert......hett Marketing communications in a world of consumption and brand communities / ......t M. Muiz, jr. and Thomas C. Oguinn Marketing communications trends in the......s in marketing communication technologies T...... of television advertising / Tina M. Lowr......y, L.J. Shrum, and John A. Mccart......onic marketing and marketing communications : the role of......Eamonn Galvin, and Martin Evans Recent developme...
- 件名Communication in marketing.
紙図書
国立国会図書館
- 要約等...eting thoughts and practices"--Provided by publi...
- 内容細目...ectives, types and implementation......fecting mobile advertising / Ramin Vatanparast Advertising challenges in ......ork for understanding mobile valu......udies / Kala Chand Seal. Supporti......): constraints and challenges / G......ulz Employment and acceptance of near field communication in mobile mark...... work-of-mouth advertising / Andreas Heinemann,......cessful mobile advertising: consumer and business persp......pact of gender and age on consume......n-based mobile advertising / Heikki Karja......hip management and consumer acceptance / Andreas Mann, Jan ......usttchi Understanding consumer re...... the marketing communication: exemplification of mobile ma...
- 件名...ting. Internet advertising. Cellular telephones. Electro...
紙図書
国立国会図書館
- 内容細目...public opinion and the media in the new communications era / Lawrence R. Jacobs and Robert Y. Shap......o The Internet and four dimension...... Bruce Bimber, and Matthew Hindma......r in political communication research : mer......rian J. Gaines and James JH. Kukl...... on journalism and democracy / Mi......ns, watchdogs, and entertainers :...... for democracy and its limits / K......rine Ann Brown and Todd Gitlin Th......oris A. Graber and Gregory G. Hol......Just Soft news and the four Oprah......atthew A. Baum and Angela Jamison......osure measures and content analys......Jennifer Jerit and Jason Barabas The future of p...
- 件名Mass media and public opinion -- United Stat...
- 並列タイトル等（連結）American public opinion and the media
紙図書
国立国会図書館
- 内容細目Origins of and reasons for pr......er a necessary advertising influence The ......tion of cinema and advertising Advantages and methods of the......itive means of communication Professional r......egal framework and the desire for......Jean-Patrick Flandé Branded entertainmen......pportunities Brand integration St......direction of brands in the twenty......ew strategic brand management.
紙図書
国立国会図書館
- 内容細目... care planning Advertising Advocacy Ageis......m Anthropology and ethics Applied......cial nutrition and hydration Assi......haring Benefit and harm Biobankin......hronic illness and care Circumcis......Climate change and health Clinica......e of humankind Communication Communitarian ......ology Equality and equity Eugenic......alth education and promotion Heal......tive sedation Pandemics Pastoral ......ugees Religion and ethics Reprodu......Safety Science and engineering et......ality Sports Standards of care Stem cells stem c...
- 一般注記"With 22 figures and 22 tables".
紙図書
全国の図書館
- 件名Communication in marketing Advertising
- 件名（識別子）Communication in marketing Advertising
紙図書
全国の図書館
- 件名Communication in marketing Sales promotion Advertising Direct marketing
- 件名（識別子）Communication in marketing Sales promotion Advertising Direct marketing
- 並列タイトル等（連結）Integrated marketing communication in advertising and promotion
紙図書
全国の図書館
- 件名Internet advertising Internet marketing
- 件名（識別子）Internet advertising Internet marketing
- 一般注記Includes bibliographical references (p. 285-294) and index
紙図書
国立国会図書館
- 内容細目...ralism, media, and money / John P......ticulturalism, and media within a......nt principles, and an emerging wo......i. 2. Children and the principles......s. 3. Children and cognition : de......ski. 4. Ethnic and racial identit......ated to understanding multicultur...... socialization and the developmen......raves. 7. Home and family in the ......ocio-political and community dyna......Erylene Piper-Mandy, Daryl M. Row......n : conceptual and strategic cons......es integration and belonging go hand in hand? Adolescents' social and educational ex......rt. III. Media and the developmen......iew. 13. Media and communication theories : impl...
- 件名Child development -- Handbooks, manuals,......psychology -- Handbooks, manuals,......sm. Mass media and children. Internet and children.
- 並列タイトル等（連結）Child development, multiculturalism, and media