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検索結果 58 件

A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses

A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses
デジタル記事
2021-12-10Journal of Macromarketing42 2p.214-230
全国の図書館
  • DOI10.1177/02761467211060331
  • 掲載誌（ISSN）02761467

Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy

Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy
デジタル記事
2021-11-24Journal of Macromarketing42 1p.51-70
全国の図書館
  • DOI10.1177/02761467211040765
  • 掲載誌（ISSN）02761467

Government-led Macro-social Marketing Programs in Vietnam

Government-led Macro-social Marketing Programs in Vietnam
デジタル記事
2016-07-28Journal of Macromarketing37 4p.409-425
全国の図書館
  • DOI10.1177/0276146716660833
  • 掲載誌（ISSN）02761467

The Evolution of Retailing

The Evolution of Retailing
デジタル記事
2016-07-27Journal of Macromarketing36 3p.272-286
全国の図書館
  • DOI10.1177/0276146715602529
  • 掲載誌（ISSN）02761467

Macro-social Marketing

Macro-social Marketing
デジタル記事
2016-07-27Journal of Macromarketing36 3p.354-365
全国の図書館
  • DOI10.1177/0276146715617509
  • 掲載誌（ISSN）02761467

Creating the Cautious Consumer

Creating the Cautious Consumer
デジタル記事
2015-02-18Journal of Macromarketing35 4p.435-447
全国の図書館
  • DOI10.1177/0276146715571459
  • 掲載誌（ISSN）02761467

Twenty Years of Country-of-Origin Food Labeling Research

Twenty Years of Country-of-Origin Food Labeling Research
デジタル記事
2014-03-25Journal of Macromarketing34 4p.505-519
全国の図書館
  • DOI10.1177/0276146714529306
  • 掲載誌（ISSN）02761467

Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory
デジタル記事
2013-04-15Journal of Macromarketing33 4p.273-287
全国の図書館
  • DOI10.1177/0276146713481605
  • 掲載誌（ISSN）02761467

Anti-Consumption as the Study of Reasons against

Anti-Consumption as the Study of Reasons against
デジタル記事
2012-11-04Journal of Macromarketing33 3p.190-203
全国の図書館
  • DOI10.1177/0276146712462892
  • 掲載誌（ISSN）02761467

Cross-National Heterogeneity in Retail Spending

Cross-National Heterogeneity in Retail Spending
デジタル記事
2012-08-31Journal of Macromarketing32 4p.377-392
全国の図書館
  • DOI10.1177/0276146712455335
  • 掲載誌（ISSN）02761467

Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India

Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India
デジタル記事
2012-04-24Journal of Macromarketing32 3p.280-294
全国の図書館
  • DOI10.1177/0276146712440708
  • 掲載誌（ISSN）02761467

India’s Emerging Retail Systems

India’s Emerging Retail Systems
デジタル記事
2012-03-26Journal of Macromarketing32 3p.252-265
全国の図書館
  • DOI10.1177/0276146712438900
  • 掲載誌（ISSN）02761467

Modern Retailers in Transition Economies

Modern Retailers in Transition Economies
デジタル記事
2011-09-26Journal of Macromarketing32 1p.31-51
全国の図書館
  • DOI10.1177/0276146711421932
  • 掲載誌（ISSN）02761467

The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society

The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society
デジタル記事
2011-09-22Journal of Macromarketing32 1p.52-60
全国の図書館
  • DOI10.1177/0276146711421786
  • 掲載誌（ISSN）02761467

Psychological Capital, Quality of Work Life, and Quality of Life of Marketers

Psychological Capital, Quality of Work Life, and Quality of Life of Marketers
デジタル記事
2011-09-22Journal of Macromarketing32 1p.87-95
全国の図書館
  • DOI10.1177/0276146711422065
  • 掲載誌（ISSN）02761467

Conflicting Stakeholder Interests and Natural Gas

Conflicting Stakeholder Interests and Natural Gas
デジタル記事
2011-04-26Journal of Macromarketing31 4p.340-358
全国の図書館
  • DOI10.1177/0276146711405529
  • 掲載誌（ISSN）02761467

A Stakeholder-Unifying, Cocreation Philosophy for Marketing

A Stakeholder-Unifying, Cocreation Philosophy for Marketing
デジタル記事
2011-03-09Journal of Macromarketing31 2p.129-134
全国の図書館
  • DOI10.1177/0276146710397369
  • 掲載誌（ISSN）02761467 http://id.crossref.org/issn/02761467

From Micro to Macro: Stakeholders and Institutions

From Micro to Macro: Stakeholders and Institutions
デジタル記事
2011-03-09Journal of Macromarketing31 2p.125-128
全国の図書館
  • DOI10.1177/0276146710397372
  • 掲載誌（ISSN）02761467 http://id.crossref.org/issn/02761467

Motherhood, Marketization, and Consumer Vulnerability

Motherhood, Marketization, and Consumer Vulnerability
デジタル記事
2010-09-08Journal of Macromarketing30 4p.384-397
全国の図書館
  • DOI10.1177/0276146710378170
  • 掲載誌（ISSN）02761467

Consumer Risks and New Food Systems in Urban China

Consumer Risks and New Food Systems in Urban China
デジタル記事
2010-06-09Journal of Macromarketing30 3p.222-237
全国の図書館
  • DOI10.1177/0276146710372221
  • 掲載誌（ISSN）02761467