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Journal of Marketing

Journal of Marketing
紙雑誌
American Marketing Association<Z53-H291>
国立国会図書館全国の図書館
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Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling
デジタル記事
2023-01-23Journal of Marketing87 4p.550-574
全国の図書館
  • DOI10.1177/00222429221134489
  • 掲載誌（ISSN）00222429

Conducting Research in Marketing with Quasi-Experiments

Conducting Research in Marketing with Quasi-Experiments
デジタル記事
2022-04-01Journal of Marketing86 3p.1-20
全国の図書館
  • DOI10.1177/00222429221082977
  • 掲載誌（ISSN）00222429

Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective

Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective
デジタル記事
2021-10-22Journal of Marketing86 3p.79-97
全国の図書館
  • DOI10.1177/00222429211023040
  • 掲載誌（ISSN）00222429

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
デジタル記事
2021-10-08Journal of Marketing86 3p.98-120
全国の図書館
  • DOI10.1177/00222429211029199
  • 掲載誌（ISSN）00222429

Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction

Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
デジタル記事
2021-10-05Journal of Marketing86 2p.66-86
全国の図書館
  • DOI10.1177/00222429211024255
  • 掲載誌（ISSN）00222429

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
デジタル記事
2021-09-30Journal of Marketing86 1p.27-47
全国の図書館
  • DOI10.1177/00222429211013042
  • 掲載誌（ISSN）00222429

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
デジタル記事
2021-07-22Journal of Marketing86 3p.157-179
全国の図書館
  • DOI10.1177/00222429211014902
  • 掲載誌（ISSN）00222429

Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance

Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance
デジタル記事
2021-07-07Journal of Marketing85 6p.24-43
全国の図書館
  • DOI10.1177/00222429211026655
  • 掲載誌（ISSN）00222429

Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction

Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
デジタル記事
2021-05-17Journal of Marketing85 4p.141-157
全国の図書館
  • DOI10.1177/00222429211000344
  • 掲載誌（ISSN）00222429

Is Nestlé a Lady? The Feminine Brand Name Advantage

Is Nestlé a Lady? The Feminine Brand Name Advantage
デジタル記事
2021-05-05Journal of Marketing85 6p.101-117
全国の図書館
  • DOI10.1177/0022242921993060
  • 掲載誌（ISSN）00222429

Better Marketing for a Better World

Better Marketing for a Better World
デジタル記事
2021-04-14Journal of Marketing85 3p.1-9
全国の図書館
  • DOI10.1177/00222429211003690
  • 掲載誌（ISSN）00222429

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
デジタル記事
2020-11-02Journal of Marketing86 1p.91-108
全国の図書館
  • DOI10.1177/0022242920957347
  • 掲載誌（ISSN）00222429

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
デジタル記事
2020-10-30Journal of Marketing85 4p.123-140
全国の図書館
  • DOI10.1177/0022242920959043
  • 掲載誌（ISSN）00222429

Evolution of Consumption: A Psychological Ownership Framework

Evolution of Consumption: A Psychological Ownership Framework
デジタル記事
2020-10-22Journal of Marketing85 1p.196-218
全国の図書館
  • DOI10.1177/0022242920957007
  • 掲載誌（ISSN）00222429

Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions
デジタル記事
2020-10-14Journal of Marketing85 2p.14-32
全国の図書館
  • DOI10.1177/0022242920956676
  • 掲載誌（ISSN）00222429

Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods

Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods
デジタル記事
2020-09-25Journal of Marketing85 2p.33-49
全国の図書館
  • DOI10.1177/0022242920952084
  • 掲載誌（ISSN）00222429

Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness

Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness
デジタル記事
2020-09-14Journal of Marketing85 2p.129-145
全国の図書館
  • DOI10.1177/0022242920944384
  • 掲載誌（ISSN）00222429

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Marketing Agility: The Concept, Antecedents, and a Research Agenda
デジタル記事
2020-09-14Journal of Marketing85 1p.35-58
全国の図書館
  • DOI10.1177/0022242920952760
  • 掲載誌（ISSN）00222429

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels
デジタル記事
2020-09-10Journal of Marketing84 6p.3-21
全国の図書館
  • DOI10.1177/0022242920942563
  • 掲載誌（ISSN）00222429