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- 要約等"In recent years there has been increased interest in examining the treatment of language problems ......s of society, ranging from individual interactional issues to language policy and planning at the nation......ng the various approaches proposed to tackle this issue, Language Management Theory ......es a framework to address behaviour towards language problems ......els explicitly and comprehensively. Using LMT as a unifying theoretical c......his volume examines the links between micro and macro dimensi......ns through the analysis of a variety of language problems.......mework is able to show the connection between t...
- 内容細目...ional students in an English-medium......aduate program in Japan / Kanako Takeda and Hiroko Aikawa 7. Diverging and intersecting management: Cases of the simultaneous management of devi......ltiple parties in contact situations / Lisa Fairbro......her Part III. Managing language problems relating to standard varieties:...... Processes of language codificat...... case of the standardization of German pronunciation ......ocesses of destandardization and demotization in the micro-macr......he case of Germanic languages / Vít D...... Processes of language enquiries......of the Prague Language Consulting Service / Martin Prošek Par...
- 件名Language planning--Research--Methodology. Language policy--R......-Methodology. Language and languages--Standardization. Language maintenance. Applied linguistics--Polit......aspects. Sociolinguistics.
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国立国会図書館
- 要約等...n the world engine of economic growth since World War II...... Still, all Asian countries have......th limitation. Japan is facing the crucial i......of a quickly aging and shrinking population, a......Korea is bound to face in the near future too. China, which still ...... rates, is dealing with an exhaustion of ......s well as huge and unprecedented......ntal problems. In addition, food......rn for most Asian countries in spite of huge increases in productivity in the agricultural sector, the main reason being that global demand for food products has been increasing at an even higher sp......onomic level - and strategies - at the micro-me...
- 内容細目...f the Trump administration on th...... the greater China region Microfinance in Southeast Asia......2005-2015 Staffing of French MNCs in Asia: the roles of long-term ...
- 著者標目Andréosso-O'Callaghan, Bernadette, 1959- Jaussaud, Jacques, 1957- Zolin, M. Bruna.
紙図書
国立国会図書館
- 要約等"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publ...
- 内容細目Mobile marketing management: marketing objectives, types and implementatio......etmar G. Wiedemann Reviewing mobile marketing research to date: towards ubiquitous marketing / Dimitris Dr......r mobile marketing: the locales ...... Mark Brown Factors affecting mobile advertising / Ramin Vatanparast Advertising challenges in Ubiquitous media enviro......ia Akesson, Carina Ihlström Erik......es posed by 'transnationals' in mobile marketing / Ibrahim Sirkeci, Richard Mannix Situation approach as success factor of mobile marketing / Jörg Link, Franziska Seidl A f......ork for understanding mobile value offering through multi-country studie...
- 件名Telemarketing. Text message......phone systems) Internet marketing. Internet advertising. Cellular telephones. Electr...
記録メディア電子資料
全国の図書館
- 一般注記System requirments : Microsoft MS-Windows 3.1 or later, sound card ...
記録メディア電子資料
全国の図書館
- 一般注記...et expressions and dialogues, wo......equirments: Macintosh plus or abov......gabyte of RAM, and a compatible ......or later. For an older version,...... 1 CD-ROM disc to the hard disk.
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