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デジタル記事
インターネットで読める全国の図書館
- 要約等To expand rice consumption in Japan, consumer cooperatives (hereinafter referred to as “co–ops”) are an expected retail format. The aim of a co–op is to contribute to the creation of a consumer–oriented social system centered on ensuring food safety, which has become increasingly concerning among Japanese consumers. The purpose of this study was to develop recommendations for the formulation of more effective marketing strategies and to encourage the use of co–ops when purchasing rice among existing members. Firs......s’ diversified rice–purchasing needs are identified in order to investigate the relative position of co–ops a...
- 件名co–op rice–purchasing needs rice retail formats EFA HCA
- 著者標目Liu Ran 森高 正博 福田 晋
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